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Marketers in Motion Podcast

Welcome to the Marketers In Motion Podcast powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialogue, fuel creativity, and create a community for marketers everywhere. Let the inspiration and dialogue begin.

The Marketers In Motion Podcast is on iTunes, Stitcher, and SoundCloud where we encourage you not only to subscribe to our podcast but review, ask questions, get involved and engage with us. Have a question, or a topic request, or something to add, contact us or comment on the podcast.




EP 28-Building an Innovation Led Org-Wordpress

Building an Innovation Led Organization

Marketers In Motion · Building an Innovation Led Organization What do innovation led-organizations such as Apple, Tesla, Google and Microsoft  have in common? What has been their secret to continually bringing innovative products to the market? How does one build an innovation-led organization? In this podcast we’ll talk through the “dos” and “don’ts” of how […]

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Photo of Skot Welch Global Diversity & Inclusion Strategist at Global Bridgebuilders

Cultural Competence & The New Marketplace

Marketers In Motion · Cultural Competence & The New Marketplace The truth comes with every phone conversation, every email or text received: your customer base is more diverse than ever. And nowhere is this new reality experienced more than in your brand’s marketing efforts. A marketer’s ability to navigate the shifting cultural landscape plays a […]

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Amplify Your Social Messaging

Marketers In Motion · Amplify Your Social Media Messaging Back in April, we planned to discuss how organic engagement reached an average low of .07% in 2019 and how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? Since then, the pandemic hit and […]

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Resilience & Reinvention

Marketers In Motion · Resilience & Reinvention As we’ve all experienced, disruption can come quickly requiring nimble thinking and the ability to pivot. As we continue navigating these unchartered territories, marketers must remain resilient and focus on adaptability and reinvention. But, with all the change, it can be hard to know what direction to take […]

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The Marketing Metric Of The Future…Trust

Marketers In Motion · The Marketing Metric Of The Future…Trust The marketing metric of the next decade will be trust. There will be no more effective – nor more critical – way of building a brand than building a community who trusts you enough to advocate on your behalf. With trust in brands and advertising […]

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Episode 23-Crisis SEO Graphic

Adapting Your SEO Strategy In Times Of Crisis

Marketers In Motion · Adapting Your SEO Strategy In Times Of Crisis Communication is of utmost importance in times of crisis. During the pandemic many online platforms have offered tools that allow us to note our businesses as being temporarily closed, operating with restrictions, and/or provided the ability to post specific updates to our followers. […]

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Episode-22-PR Marketing

PR Marketing in Times of Uncertainty

As marketers we understand branding, communication, and brand storytelling, but what happens when the landscape changes and we’re faced with a crisis? How do we shift our voice and tone from our normal day to day communication while maintaining our consistent brand and image? The Coronavirus is not just your average crisis, it’s a global […]

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Episode 21-HR Marketing Feature Image

HR Marketing & Crisis Communication

With unemployment at 3% (as of 2/11/20) and upcoming demographic changes imminent, it’s all hands on deck to help in the “war on talent.” In the past, it was the HR department’s responsibility to find and hire the right people. Now, successful companies are realizing that recruitment is every department’s responsibility. Marketing teams are being […]

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Multimedia Marketing

Part of the challenge of an effective multimedia marketing campaign launch is knowing where to begin and what to focus on. The goal is to gain immediate impressions and, most importantly, long term retention. Marketers at companies of every size grapple with market placement, brand awareness and cost efficacy. The purpose of content marketing is […]

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Episode 19-Visual Marketing & Photography

Visual Marketing & Photography

Visual Marketing & Photography is a major component of brand storytelling. Every photo and visual element you share is a direct representation of your organization. In this episode we’ll discuss the impact your company’s own images make on all of your marketing materials. We’ll also reveal insider tidbits about how all images on the web […]

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Bill McKendry speaking about nonprofit marketing at an AMAWM Lunch

ROI of the Third Kind

Bill McKendry has been mixing business and nonprofit organization passion and purpose with clients for over 25 years. In this podcast we discuss how best to create brand and cause advocacy that creates win-win-win situations for both businesses and nonprofits alike. We’ll review examples from well-known companies like REI, Furniture Row, and JBL while discussing […]

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John Tegner speaking at AMA-WM lunch

What’s Next In E-Commerce Marketing

E-Commerce is a daunting topic for marketers everywhere. We’ll work through 10 questions your e-commerce business can use to align and focus your organization for success. These include consumers and their experiences, your brand, products and services, technology, data privacy, innovation, markets served and what’s around the corner for all of us. Key Topics E-Commerce […]

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Jason Schemmel speaking at AMAWM Lunch

The Evolution of Content Marketing

 Over the years, we have become a society reliant on technology more than ever, and therefore, more “connected.” We no longer knock on the door, we text them “here.” We don’t ask to see a manager, we either directly message the company or leave a scathing review on social media. Speaking of social media, […]

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Michael Barber speaking at WMAMA event

Bloody Hell! The Convergence of Content, Email & My British Mum

E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any tactic in your marketing plan. Regardless of industry and even though there is more noise in the inbox and more apps for consumers to juggle, e-mail continues to prove itself […]

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SEO Smackdown 3.0

After two highly engaged and attended SEO Smackdowns, we brought back this popular panel topic to kick off the 2019-2020 season with a bang. Get ready for some heated debates, the most current information, and fascinating perspectives on the ever-changing and quickly evolving word of SEO. Our panelists discuss and debate current trends including voice […]

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