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Marketers in Motion Podcast

Welcome to the Marketers In Motion Podcast powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialogue, fuel creativity, and create a community for marketers everywhere. Let the inspiration and dialogue begin.

The Marketers In Motion Podcast is on iTunes, Stitcher, and SoundCloud where we encourage you not only to subscribe to our podcast but review, ask questions, get involved and engage with us. Have a question, or a topic request, or something to add, contact us or comment on the podcast.

 

 

 

Episode-20-Multimedia-Marketing-Panel-WP

Multimedia Marketing

Part of the challenge of an effective multimedia marketing campaign launch is knowing where to begin and what to focus on. The goal is to gain immediate impressions and, most importantly, long term retention. Marketers at companies of every size grapple with market placement, brand awareness and cost efficacy. The purpose of content marketing is […]

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Episode 19-Visual Marketing & Photography

Visual Marketing & Photography

Visual Marketing & Photography is a major component of brand storytelling. Every photo and visual element you share is a direct representation of your organization. In this episode we’ll discuss the impact your company’s own images make on all of your marketing materials. We’ll also reveal insider tidbits about how all images on the web […]

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Bill McKendry speaking about nonprofit marketing at an AMAWM Lunch

ROI of the Third Kind

Bill McKendry has been mixing business and nonprofit organization passion and purpose with clients for over 25 years. In this podcast we discuss how best to create brand and cause advocacy that creates win-win-win situations for both businesses and nonprofits alike. We’ll review examples from well-known companies like REI, Furniture Row, and JBL while discussing […]

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John Tegner speaking at AMA-WM lunch

What’s Next In E-Commerce Marketing

E-Commerce is a daunting topic for marketers everywhere. We’ll work through 10 questions your e-commerce business can use to align and focus your organization for success. These include consumers and their experiences, your brand, products and services, technology, data privacy, innovation, markets served and what’s around the corner for all of us. Key Topics E-Commerce […]

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Jason Schemmel speaking at AMAWM Lunch

The Evolution of Content Marketing

 Over the years, we have become a society reliant on technology more than ever, and therefore, more “connected.” We no longer knock on the door, we text them “here.” We don’t ask to see a manager, we either directly message the company or leave a scathing review on social media. Speaking of social media, […]

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Michael Barber speaking at WMAMA event

Bloody Hell! The Convergence of Content, Email & My British Mum

E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any tactic in your marketing plan. Regardless of industry and even though there is more noise in the inbox and more apps for consumers to juggle, e-mail continues to prove itself […]

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SEO Smackdown 3.0

After two highly engaged and attended SEO Smackdowns, we brought back this popular panel topic to kick off the 2019-2020 season with a bang. Get ready for some heated debates, the most current information, and fascinating perspectives on the ever-changing and quickly evolving word of SEO. Our panelists discuss and debate current trends including voice […]

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5 Key Elements Of Effective Brand Stories

With brands and marketers increasingly taking up the torch of storytelling, partnering with publishers on native ads and leveraging content across their own properties, there are plenty of tips, tricks and approaches to be learned from the world of journalism. In this podcast we discuss the five most important journalistic best practices taught in journalism-school […]

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Website Maximization

 It’s 2019, but ineffective, outdated and unhelpful websites still hamstring the majority of marketers. New technology and experiences continue to push the web forward every day, but often, sites go untouched for years. Your websites should be the cornerstone of your marketing efforts, not something you work around. In this podcast we discuss what […]

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Data Privacy & Legal Podcast EP 11

Data Privacy & Legal

Data Privacy & Legal It is easier than ever to create and maintain a website. However, there are many pitfalls and potential liabilities that quietly exist in cyberspace. Anyone publishing content online through a website should be aware of certain legal requirements, and some best practices, so problems aren’t inadvertently created. Key Topics Keeping Your […]

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Episode 10-Customer Experience

Customer Experience

Customer Experience Why is differentiation important? Why should companies care? It’s easy to follow the crowd. It’s easy to blend in. It seems smart to do what other brands are doing. It feels safe. But it’s not. Successful brands stick out. They are different. They are unusual.  Be proud of what your brand does and […]

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Pace Layering

Pace Layering

Pace Layering With constant change in the Marketing Technology (aka martech) landscape, there are now more options available to businesses of all sizes for lead generation and engagement strategies than ever before. But with all of these wonderful technologies available, there needs to be a strategy for selecting the right platform and understanding how these […]

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Entrepreneurial Marketing Graphic

Entrepreneurial Marketing

Entrepreneur Marketing Panel Today, staying agile and keeping an entrepreneurial mindset—regardless of business size, age or industry—is proving to be essential. As competition tightens, and industries continue to evolve and change, its questions like these that are keeping us up at night: How do you market a new business with little or no budget? What […]

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Marketing & Sales: Why Marketing Comes First

Marketing & Sales: Why Marketing Comes First

Marketing & Sales: Why Marketing Comes First The silos between sales and marketing are legendary. If you’ve ever worked for an organization where the two departments live together in peace and harmony; consider your company a unicorn! It’s more common to hear how marketing folks think sales is comprised of a bunch of lazy divas […]

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Email Marketing Isn’t Dead

Email Marketing – The Gift That Keeps on Giving How do we create emails that people love? We can all agree that email marketing is one of, if not the most effective digital marketing tactics. The problem is that most marketers and organizations have abused the channel; leading to depressed open, clickthrough, and post-conversion metrics, […]

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