Marketers in Motion Podcast

Marketers In Motion · Adapting Your SEO Strategy In Times Of Crisis Communication is of utmost importance in times of crisis. During the pandemic many online platforms have offered tools that allow us to note our businesses as being temporarily closed, operating with restrictions, and/or provided the ability to post specific updates to our followers. […]

As marketers we understand branding, communication, and brand storytelling, but what happens when the landscape changes and we’re faced with a crisis? How do we shift our voice and tone from our normal day to day communication while maintaining our consistent brand and image? The Coronavirus is not just your average crisis, it’s a global […]

With unemployment at 3% (as of 2/11/20) and upcoming demographic changes imminent, it’s all hands on deck to help in the “war on talent.” In the past, it was the HR department’s responsibility to find and hire the right people. Now, successful companies are realizing that recruitment is every department’s responsibility. Marketing teams are being […]

Part of the challenge of an effective multimedia marketing campaign launch is knowing where to begin and what to focus on. The goal is to gain immediate impressions and, most importantly, long term retention. Marketers at companies of every size grapple with market placement, brand awareness and cost efficacy. The purpose of content marketing is […]

Visual Marketing & Photography is a major component of brand storytelling. Every photo and visual element you share is a direct representation of your organization. In this episode we’ll discuss the impact your company’s own images make on all of your marketing materials. We’ll also reveal insider tidbits about how all images on the web […]

Bill McKendry has been mixing business and nonprofit organization passion and purpose with clients for over 25 years. In this podcast we discuss how best to create brand and cause advocacy that creates win-win-win situations for both businesses and nonprofits alike. We’ll review examples from well-known companies like REI, Furniture Row, and JBL while discussing […]

E-Commerce is a daunting topic for marketers everywhere. We’ll work through 10 questions your e-commerce business can use to align and focus your organization for success. These include consumers and their experiences, your brand, products and services, technology, data privacy, innovation, markets served and what’s around the corner for all of us. Key Topics E-Commerce […]

 Over the years, we have become a society reliant on technology more than ever, and therefore, more “connected.” We no longer knock on the door, we text them “here.” We don’t ask to see a manager, we either directly message the company or leave a scathing review on social media. Speaking of social media, […]

E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any tactic in your marketing plan. Regardless of industry and even though there is more noise in the inbox and more apps for consumers to juggle, e-mail continues to prove itself […]

After two highly engaged and attended SEO Smackdowns, we brought back this popular panel topic to kick off the 2019-2020 season with a bang. Get ready for some heated debates, the most current information, and fascinating perspectives on the ever-changing and quickly evolving word of SEO. Our panelists discuss and debate current trends including voice […]

With brands and marketers increasingly taking up the torch of storytelling, partnering with publishers on native ads and leveraging content across their own properties, there are plenty of tips, tricks and approaches to be learned from the world of journalism. In this podcast we discuss the five most important journalistic best practices taught in journalism-school […]

 It’s 2019, but ineffective, outdated and unhelpful websites still hamstring the majority of marketers. New technology and experiences continue to push the web forward every day, but often, sites go untouched for years. Your websites should be the cornerstone of your marketing efforts, not something you work around. In this podcast we discuss what […]

Data Privacy & Legal It is easier than ever to create and maintain a website. However, there are many pitfalls and potential liabilities that quietly exist in cyberspace. Anyone publishing content online through a website should be aware of certain legal requirements, and some best practices, so problems aren’t inadvertently created. Key Topics Keeping Your […]

Customer Experience Why is differentiation important? Why should companies care? It’s easy to follow the crowd. It’s easy to blend in. It seems smart to do what other brands are doing. It feels safe. But it’s not. Successful brands stick out. They are different. They are unusual.  Be proud of what your brand does and […]

Pace Layering With constant change in the Marketing Technology (aka martech) landscape, there are now more options available to businesses of all sizes for lead generation and engagement strategies than ever before. But with all of these wonderful technologies available, there needs to be a strategy for selecting the right platform and understanding how these […]