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Marketers in Motion Podcast

Welcome to the Marketers In Motion Podcast powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialogue, fuel creativity, and create a community for marketers everywhere. Let the inspiration and dialogue begin.

The Marketers In Motion Podcast is on iTunes, Stitcher, and SoundCloud where we encourage you not only to subscribe to our podcast but review, ask questions, get involved and engage with us. Have a question, or a topic request, or something to add, contact us or comment on the podcast.

 

 

 

Inspiring Connection In A Hybrid Workplace

Marketers In Motion · Inspiring Connection In A Hybrid Workplace Inspiring connection in a hybrid workplace is going to be key for fostering a culture of connection. Many of us […]

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EP 33-Swimming through Data: Demystifying the Complex Simplicity of Data-Driven Marketing

Swimming Through Data: Demystifying the Complex Simplicity of Data-Driven Marketing

Marketers In Motion · Swimming Through Data: Demystifying the Complex Simplicity of Data-Driven Marketing ‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis […]

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Joel Ombry: More Signal, Less Noise

More Signal, Less Noise: Finding & Focusing On Metrics That Matter

Marketers In Motion · More Signal, Less Noise: Finding & Focusing on the Analytics that Matter As the world goes digital, marketers are inundated with data about customer behavior. To […]

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Photo of Angie Callen from Career Benders Inc

Personal Branding Strategies for a Rewarding Career

Marketers In Motion · Personal Branding Strategies For A Rewarding Career The majority of our AMA programming focuses on marketing, innovation, and problem solving for the organizations at which we […]

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Episode 30-Building Brands Through Experience Design-Wordpress

Building Brands Through Experience Design

Marketers In Motion · Building Brands Through Experience Design Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball […]

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EP 29-How to Rock Your Pitch-Melanie Spring Image

How To Rock Your Pitch

Marketers In Motion · How to Rock Your Pitch You have to pitch for money for your business or project. You have to tell your boss you deserve a raise. […]

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EP 28-Building an Innovation Led Org-Wordpress

Building an Innovation Led Organization

Marketers In Motion · Building an Innovation Led Organization What do innovation led-organizations such as Apple, Tesla, Google and Microsoft  have in common? What has been their secret to continually […]

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Photo of Skot Welch Global Diversity & Inclusion Strategist at Global Bridgebuilders

Cultural Competence & The New Marketplace

Marketers In Motion · Cultural Competence & The New Marketplace The truth comes with every phone conversation, every email or text received: your customer base is more diverse than ever. […]

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Episode-26-Amplify-Your-Social-Messaging

Amplify Your Social Messaging

Marketers In Motion · Amplify Your Social Media Messaging Back in April, we planned to discuss how organic engagement reached an average low of .07% in 2019 and how can […]

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Resilience & Reinvention

Marketers In Motion · Resilience & Reinvention As we’ve all experienced, disruption can come quickly requiring nimble thinking and the ability to pivot. As we continue navigating these unchartered territories, […]

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Episode-24-Marketing-Metric-of-the-Future

The Marketing Metric Of The Future…Trust

Marketers In Motion · The Marketing Metric Of The Future…Trust The marketing metric of the next decade will be trust. There will be no more effective – nor more critical […]

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Episode 23-Crisis SEO Graphic

Adapting Your SEO Strategy In Times Of Crisis

Marketers In Motion · Adapting Your SEO Strategy In Times Of Crisis Communication is of utmost importance in times of crisis. During the pandemic many online platforms have offered tools […]

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Episode-22-PR Marketing

PR Marketing in Times of Uncertainty

As marketers we understand branding, communication, and brand storytelling, but what happens when the landscape changes and we’re faced with a crisis? How do we shift our voice and tone […]

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Episode 21-HR Marketing Feature Image

HR Marketing & Crisis Communication

With unemployment at 3% (as of 2/11/20) and upcoming demographic changes imminent, it’s all hands on deck to help in the “war on talent.” In the past, it was the […]

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Episode-20-Multimedia-Marketing-Panel-WP

Multimedia Marketing

Part of the challenge of an effective multimedia marketing campaign launch is knowing where to begin and what to focus on. The goal is to gain immediate impressions and, most […]

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