Your career is a team sport.
Join the marketers, agency leaders, and rising talent who make West Michigan's marketing community what it is.
Belong to the room where it happens.
- A real network. Meet the agency leaders, in-house teams, and rising talent shaping the region.
- Member-rate events. Discounted access to every luncheon, workshop, and mixer.
- National AMA resources. Training, certifications, research, and a community of 30,000+ marketers.
- A place to lead. Join a committee or the board and build your reputation while you build the chapter.
- Group memberships. Bring your whole team — group rates make it easy for companies to join together.
Professional or Academic
For marketers and scholars — includes membership in a local chapter or academic special interest group.
Join on ama.org →Collegiate
For undergraduate and graduate students — includes membership in one local AMA collegiate chapter.
Join on ama.orgGroup
Bring your whole team — multiple memberships purchased together at discounted rates.
Join on ama.orgDoctoral Student
For doctoral candidates advancing marketing theory and research.
Join on ama.orgOne membership. Two networks.
AMA membership is a joint membership: you join the national American Marketing Association and this chapter at the same time.
Locally, that means member pricing on every chapter event and the network that comes with showing up.
Nationally, you get practitioner-led training and toolkits, unlimited access to five industry journals, free courses valued at over $4,000, discounted conferences and certifications, and a network of 65+ professional chapters.
See the full benefits and join at ama.org. Current pricing holds until October 20, 2026.
Full tables at Marketers in the Making, February 2026.
Before you come.
The things people ask us most. Still stuck? Get in touch and a board member will help.
Do I have to be a member to attend an event?
No. Our events are open to everyone. Members pay a discounted rate and non-members pay a bit more — the next event is $25 for AMA and WMPRSA members, $35 for future members, and free for students and un/under-employed attendees.
What actually happens at a luncheon?
A speaker, lunch, and a room full of marketers. A typical signature luncheon runs about 90 minutes over the lunch hour, with lunch included in your ticket and time to network before and after the talk.
What does membership cost, and what do I get?
AMA membership is a joint membership — you join the national American Marketing Association and this chapter at once. It's $199/year for professionals and academics and $29/year for students, with group rates available. That gets you member pricing on every chapter event plus national training, five industry journals, and courses valued at over $4,000. See the full breakdown.
Where are events held?
Around West Michigan, most often in Grand Rapids. Our next event is at the GVSU L. William Seidman Center, 50 Front Ave SW. The venue is listed on every event listing — check the events page for the current one.
Can students get involved?
Yes. Students attend at a student rate (often free), and GVSU and Ferris State both run AMA collegiate chapters. We also host a dedicated student networking event each year. More for students.
How do I sponsor the chapter?
Four season packages run from $500 to $5,000, covering logo placement, event tickets, podcast appearances, and speaking opportunities. See the packages or email sponsorship@amawestmichigan.org.
Don't market in a vacuum.
Get chapter news, event invites, and new podcast episodes — straight to your inbox.
Marketing memes. You earned them.
We're marketers. We can't take ourselves too seriously.
