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Read MoreJoin Us for Our December Luncheon!
Small but Mighty: Unlocking the Power of Micro Content to Delight Your Customers
Your customers have questions and you have answers. They have challenges and you have solutions. How can you expedite the time to value and enable your teams to move faster?
This hands-on session will show you how micro content, including video, can help your sales, marketing, and service teams delight your customers! Come to this session prepared to think differently, reflect optimistically, and plan strategically.
Key Takeaways
1. Define micro content and how video plays an important role.
2. Explore where micro content can be valuable along your customer journey.
3. Identify which teams can benefit from micro content.
4. Plan next steps to start creating micro content today.
About the Speaker
Bad student turned award-winning educator, turned non-profit founder, turned innovation consultant, turned sales and marketing leader, turned content creator, and professor at HubSpot and somewhere along the way, turned into a father of three.
Currently based in Chicago and living the dream as a Senior Professor at HubSpot. Marc helps others think differently about marketing, content, creativity, and innovation. Marc can be bribed with donuts, coffee, skateboards, or long talks about the Grateful Dead, innovation, and/or parenthood.
Date: Tuesday, December 3, 2024
Time: 11:30am - 1pm
Location: L. William Seidman Center (50 Front Avenue SW Grand Rapids, MI 49504)
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