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Latest Podcast & Blog Updates
Marketers In Motion · Inspiring Connection In A Hybrid Workplace Inspiring connection in a hybrid workplace is going to be key for fostering a culture of connection. Many of us have gotten used to learning, living, and leading from home. While this has created flexibility and autonomy among teams, this can also create a sense […]
Read MoreHow Strategy + Technology = Infinite Customer Experience. When: February 16, 2022 | 11:45am – 1pm How implementing Lead to Cash with CRMs can streamline data, topple silos, build relationships, and personalize customer experience. About the Speaker, Dan McGraw- DPT Solutions Having spent more than 20 years connecting people, processes, and technology to drive business […]
Read MoreMarketers In Motion · Swimming Through Data: Demystifying the Complex Simplicity of Data-Driven Marketing ‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis are used to build targeted marketing campaigns. This process is both art and science. It blends the logical disciplines of data extraction and analysis with […]
Read MoreUpcoming Events
Strategy. Experience. Story.
Unleash Your Marketing Magic with all Three
WHEN: Wednesday, May 24, 2023 | 11:30am - 1pm
WHERE: L. William Seidman Center at GVSU
50 Front Avenue SW
Grand Rapids, MI 49504
Constant noise. Complex buyer journeys. Emerging technology. Marketers today are faced with a lot, not to mention a rapid pace of change. Developing revenue-generating GTM campaigns and programs are becoming even more challenging, especially those that authentically speak to your audience, add value, and deliver a seamless experience—all while standing out. It’s a tall order.
Join us for our May AMA-WM session to learn how to leverage the power of strategy, experience design, and story to unlock your marketing magic with all three.
Key takeaways:
- Learn how to develop a strong GTM strategy, the foundation for your marketing programs
- Understand the importance of customer experience (CX) design, and why it’s critical to the success of any marketing program
- Learn how to craft the right messages to engage and excite your audiences
