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Debunking the Easy Button: AI as a Strategic Marketing Partner
We're all fighting the myth that AI can replace marketing expertise. In reality, AI (both generative and predictive) can help marketers, but it's not just about creating content.
In this presentation, learn how to leverage AI as a strategic partner, enhancing creativity, precision, and decision-making. Chip will explore the nuances of integrating AI into your marketing strategies without losing the human touch (or ignoring compliance and copyright issues). See how the right balance can lead to smarter, more impactful campaigns.
Who Should Attend?
Those in Sales, Marketing, Customer Service, and Operations, all who impact and include loyalty, customer and employee experience, culture, technology/innovation, and purpose in their work.
Key Takeaways
- Learn how to debunk "AI can do everything" and other common AI marketing myths.
- Discover how AI can complement your marketing expertise without losing control over creativity and compliance.
- Learn strategies to effectively explain AI's benefits and limitations to leadership and stakeholders.
About the Speaker:
With over 18 years of experience in digital marketing and leadership, Chip is the founder and CEO of LaFleur Marketing and CEO of Orchard Insights, two successful companies that offer innovative marketing and market research solutions. In 2024, LaFleur Marketing launched an industry-leading, AI-powered analytics platform that helps internal marketing teams and other stakeholders make better, data-driven decisions about their marketing budgets.
Chip combines his expertise in marketing strategy, data analysis, and business development with a strong ability to harness talent and technology. Chip is always looking for new challenges and better ways to deliver results to the companies he serves.
Date: Wednesday, September 18
Time: 11:30am - 1pm
Location: L. William Seidman Center (50 Front Avenue SW Grand Rapids, MI 49504)
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