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Latest Podcast & Blog Updates
Inspiring Connection In A Hybrid Workplace
Marketers In Motion · Inspiring Connection In A Hybrid Workplace Inspiring connection in a hybrid workplace is going to be key for fostering a culture of connection. Many of us ... More
CRM Me ASAP
How Strategy + Technology = Infinite Customer Experience. When: February 16, 2022 | 11:45am - 1pm How implementing Lead to Cash with CRMs can streamline data, topple silos, build relationships, ... More
Swimming Through Data: Demystifying the Complex Simplicity of Data-Driven Marketing
Marketers In Motion · Swimming Through Data: Demystifying the Complex Simplicity of Data-Driven Marketing ‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis ... More
Upcoming Events
GA4 and the Event-Based Future of Measurement
WHEN: Tuesday, April 18, 2023 | 11:30am - 1pm
WHERE: L. William Seidman Center at GVSU
50 Front Avenue SW
Grand Rapids, MI 49504
You have 74 days (or less) left to learn Google Analytics 4 (GA4) before Google sunsets "Universal Analytics" and migrates everyone into the next era of digital measurement. We'll discuss what is changing, why it's changing, and how you can prepare for the July 1, 2023, switch.
Speaker: Derek DeVries, Digital Marketing Strategist
BlackTruck Media + Marketing
Why should you attend?
- Learn the differences between Universal Analytics (GA3) and Google Analytics 4 (GA4)
- Learn what you need to do to prepare for the switch on July 1, 2023
- Learn what this means for the future of attribution/measurement in digital marketing
