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Latest Podcast & Blog Updates

Inspiring Connection In A Hybrid Workplace

Marketers In Motion · Inspiring Connection In A Hybrid Workplace Inspiring connection in a hybrid workplace is going to be key for fostering a culture of connection. Many of us ... More


How Strategy + Technology = Infinite Customer Experience. When: February 16, 2022 | 11:45am - 1pm How implementing Lead to Cash with CRMs can streamline data, topple silos, build relationships, ... More

Swimming Through Data: Demystifying the Complex Simplicity of Data-Driven Marketing

Marketers In Motion · Swimming Through Data: Demystifying the Complex Simplicity of Data-Driven Marketing ‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis ... More

Upcoming Events

GA4 and the Event-Based Future of Measurement

WHEN: Tuesday, April 18, 2023  | 11:30am - 1pm
WHERE: L. William Seidman Center at GVSU
50 Front Avenue SW
Grand Rapids, MI 49504

April 2023 - Derek DeVries


You have 74 days (or less) left to learn Google Analytics 4 (GA4) before Google sunsets "Universal Analytics" and migrates everyone into the next era of digital measurement. We'll discuss what is changing, why it's changing, and how you can prepare for the July 1, 2023, switch.

Speaker: Derek DeVries, Digital Marketing Strategist
BlackTruck Media + Marketing

Why should you attend? 

  1. Learn the differences between Universal Analytics (GA3) and Google Analytics 4 (GA4)
  2. Learn what you need to do to prepare for the switch on July 1, 2023
  3. Learn what this means for the future of attribution/measurement in digital marketing

Learn More & Register Here

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