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Latest Podcast & Blog Updates
Marketers In Motion · Inspiring Connection In A Hybrid Workplace Inspiring connection in a hybrid workplace is going to be key for fostering a culture of connection. Many of us have gotten used to learning, living, and leading from home. While this has created flexibility and autonomy among teams, this can also create a sense […]Read More
How Strategy + Technology = Infinite Customer Experience. When: February 16, 2022 | 11:45am – 1pm How implementing Lead to Cash with CRMs can streamline data, topple silos, build relationships, and personalize customer experience. About the Speaker, Dan McGraw- DPT Solutions Having spent more than 20 years connecting people, processes, and technology to drive business […]Read More
Marketers In Motion · Swimming Through Data: Demystifying the Complex Simplicity of Data-Driven Marketing ‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis are used to build targeted marketing campaigns. This process is both art and science. It blends the logical disciplines of data extraction and analysis with […]Read More
Upcoming Events: Marketing's Role in the End-to-End Revenue Cycle
WHEN: Tuesday, February 13, 2024 | 11:30am - 1pm
WHERE: GVSU Seidman Center - Downtown GR, 50 Front Ave SW, Grand Rapids, MI, 49504
Marketing's Role in the End-to-End Revenue Cycle
Who is responsible when revenue stalls and marketing efforts don't drive new and repeat sales? Are the leads just bad? Is the sales process broken? Did customer support drop the ball on contract renewals or implementation? Before the finger-pointing begins, consider that all three departments are integral to your company's revenue cycle.
Enter "Revenue Operations" or "RevOps," the fastest growing job in the U.S. right now according to a jobs analysis by LinkedIn and featured in a March, 2023 article by Forbes Magazine. In simple terms, RevOps is a practice that aligns an organization's operational functions with the sales, marketing, and customer service teams.
But how exactly does marketing play a role in optimizing your end-to-end revenue cycle? Join Jennifer Jurgens, CEO of 1 Bold Step to learn about this emerging practice and how marketing can lead this revolution in your company — ultimately driving more predictable business growth.
About the Speaker
Jen is a catalyst that loves to make everything she touches somehow better, faster, and more efficient. From creating some of the first hosted e-commerce solutions at Pandesic (an IntelSAP venture), to working with The HON Company, Konica Minolta, Safety-Kleen, Adtegrity, USXchange, Mindpepper, and others to bring process and prove marketing ROI, to serving as executive director for Susan G. Komen Michigan, and most recently, scaling growth as the president of SalesPad, Jen brings clarity to the complex and builds trust-based teams that keep companies moving forward.
In her current role as CEO and Founding Partner at 1 Bold Step, she is helping companies and organizations organize, optimize, and grow.
Jen has a Bachelor’s degree in Supply Chain Management from Michigan State University’s Eli Broad College of Business and a Master’s in Business Administration from Grand Valley State University.