Interested in Becoming a Member?

Supporting the AMA West Michigan is about supporting the industry you love. We need more talented people like you to join our amazing group of members!

Interested in Becoming a Sponsor?

Sponsoring AMA shows that you believe in the West Michigan marketing industry. We appreciate that support.

Latest Podcast & Blog Updates

Inspiring Connection In A Hybrid Workplace

Marketers In Motion · Inspiring Connection In A Hybrid Workplace Inspiring connection in a hybrid workplace is going to be key for fostering a culture of connection. Many of us have gotten used to learning, living, and leading from home. While this has created flexibility and autonomy among teams, this can also create a sense […]

Read More


How Strategy + Technology = Infinite Customer Experience. When: February 16, 2022 | 11:45am – 1pm How implementing Lead to Cash with CRMs can streamline data, topple silos, build relationships, and personalize customer experience. About the Speaker, Dan McGraw- DPT Solutions Having spent more than 20 years connecting people, processes, and technology to drive business […]

Read More

Swimming Through Data: Demystifying the Complex Simplicity of Data-Driven Marketing

Marketers In Motion · Swimming Through Data: Demystifying the Complex Simplicity of Data-Driven Marketing ‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis are used to build targeted marketing campaigns. This process is both art and science. It blends the logical disciplines of data extraction and analysis with […]

Read More

Special Summer Event! Amplify Differentiation to Stand Out in the Marketplace


Pink Goldfish: Amplify Differentiation to Stand Out in the Marketplace

Enjoy a dynamic presentation with details on how you can stand out in a sea of sameness. This keynote provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation.

Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how you do it and why you do it. Stan Phelps will leverage his unique collection of more than 5,000 case studies with practical ideas that inspire action.

This informative learning-based experience focuses on his proven I.D.E.A. model. Audience members will be challenged to think differently by exploring new opportunities to succeed in tomorrow's changing world. The goal is to empower audiences to take action that delivers bottom-line results.

A purposeful digital experience wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and bottom-line results. 

Every attendee will also receive a copy of Stan’s most recent book, PINK GOLDFISH!

Who Should Attend?

Those in Sales, Marketing, Customer Service, and Operations, all who impact and include loyalty, customer and employee experience, culture, technology/innovation, and purpose in their work.

Key Takeaways

  1. Tools: Get equipped with how to uncover weakness and weirdness in their DNA.
  2. Skills: Understand how to design in order to amplify uniqueness.
  3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

EXTRA - Workshop Opportunity! 

This event includes an optional workshop opportunity! You’ll enjoy a deeper dive with time for you and your team to collectively dig into the information, tools, and things presented during the keynote, giving you not only actionable ways to enhance positioning in the marketplace but time to work through it with your team and Stan’s guidance.

Date: Wednesday, July 24th
Time: 11:00am - 2:00pm
Location: The Doug Meijer Medical Innovation Center, 7th Floor (109 Michigan St NW, Grand Rapids, MI 49503)

Our Sponsors