More Signal, Less Noise: Finding & Focusing On Metrics That Matter
October 19th, 2021
by Josh Janowiak
As the world goes digital, marketers are inundated with data about customer behavior. To avoid being overwhelmed we need to have extreme clarity on the business outcomes we are seeking and the analytics that will guide them. In this podcast we discuss best practices to achieve clarity on those objectives, how to find, and use the right analytics to measure success.
- Assessing Objectives
- Determining Relevant Analytics
- Interpreting The Data
Owner, Veracity Mine LLC
Joel Ombry served in various roles including market intelligence, strategy, and analytics at Amway Corp. for over 26 years. Most recently he was a Lead Data Analyst in Digital Analytics in the Technology organization. Prior to Amway, he served as an Intelligence Analyst for the U.S Customs Service. He hails from Michigan and attended the University of Michigan and George Washington University in Washington D.C.
Connect with Joel on LinkedIn
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Links & Resources
- Joel Van Kuiken-Joel’s colleague and Principal at See Context
- Storytelling With Data-Cole Nussbaumer Knaflic
- A Data Visualization Guide for Business Professionals
- The Deficit Myth-Stephanie Kelton
- Modern Monetary Theory and the Birth of the People’s Economy
- Atomic Habits-James Clear
- An Easy & Proven Way to Build Good Habits & Break Bad Ones
- The Knowledge Project Podcast-Shane Parrish
- Podcast interviews with world-class doers and thinkers so you can better analyze problems, seize opportunities, and master decision-making.
- The Signal & The Noise-Nate Silver
- Why So Many Predictions Fail-But Some Don’t.