Supporting the AMA West Michigan is about supporting the industry you love. We need more talented people like you to join our amazing group of members!
AMA West Michigan
Interested in Becoming a Member?
Interested in Becoming a Sponsor?
Sponsoring AMA shows that you believe in the West Michigan marketing industry. We appreciate that support.
Latest Podcast & Blog Updates
Marketers In Motion · Inspiring Connection In A Hybrid Workplace Inspiring connection in a hybrid workplace is going to be key for fostering a culture of connection. Many of us […]
Read MoreHow Strategy + Technology = Infinite Customer Experience. When: February 16, 2022 | 11:45am – 1pm How implementing Lead to Cash with CRMs can streamline data, topple silos, build relationships, […]
Read MoreMarketers In Motion · Swimming Through Data: Demystifying the Complex Simplicity of Data-Driven Marketing ‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis […]
Read MoreJoin Us for Our November Event!
Big Impact From a Small Plan: A Cowboy's Guide to Marketing Strategy
AMA West Michigan is proud to welcome our very own Brian Scharp to the stage! STOP doing random marketing and START following a proven strategy! Traditionally, creating a marketing strategy is a complex and time-consuming process, which is why busy marketers often skip that step.
This talk will share a strategic approach to marketing that’s so simple, even a beginner can follow. It's literally a single page. With this approach, you'll be able to map out your own effective marketing plan and go from marketing cowboy to marketing genius in 9 simple steps.
Key Takeaways
- Understand what strategy is and what happens when marketers sometimes skip that ste
- Learn how to create a strategic marketing plan in only a single page
- Hear about brands / case studies that prove the plan works
About the Speaker:
Brian is the Chief Strategy Officer for Grey Matter Group an award-winning marketing and communications firm headquartered in Grand Rapids, Michigan - Brian was previously a member of the senior executive team for a global, faith-based, non-profit organization.
With almost 4 degrees in marketing, he’s also an affiliate marketing professor at Calvin University. An Effie Award winner (the global symbol of recognition for marketing effectiveness) and an avid outdoor (mountain bike) enthusiast with a heart for work that makes a difference in the world.
Date: Tuesday, November 19th, 2024
Time: 11:30am - 1pm
Location: L. William Seidman Center (50 Front Avenue SW Grand Rapids, MI 49504)
Our Sponsors
