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Latest Podcast & Blog Updates
Marketers In Motion · Inspiring Connection In A Hybrid Workplace Inspiring connection in a hybrid workplace is going to be key for fostering a culture of connection. Many of us […]
Read MoreHow Strategy + Technology = Infinite Customer Experience. When: February 16, 2022 | 11:45am – 1pm How implementing Lead to Cash with CRMs can streamline data, topple silos, build relationships, […]
Read MoreMarketers In Motion · Swimming Through Data: Demystifying the Complex Simplicity of Data-Driven Marketing ‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis […]
Read MoreJoin Us for Coffee & Connections!
Coffee & Connections with Nerudo Coffee & Ingalls Pictures
Join your West Michigan marketers for a cup of specialty coffee & tea, processed in Cape Town, South Africa; hosted by Ingalls Pictures.
Date: Thursday, January 23, 2025
Time: 8 - 9 am
Location: Ingalls Pictures (401 Hall Street Southwest #58 Suite B- 148 Grand Rapids, MI 49503)
Creating a Groundswell: Building A Brand & Career By Knowing Your Audience
We know that marketing is equal parts art and science. How can we harness this mix for established and new brands alike? And how does this apply to how we market, nurture and grow the most important audience of all: ourselves?
Step through a career evolution from PR to creative strategy to entrepreneurship in an insightful reflection from Marissa Fellows — insatiably curious marketer, ideas person and founder of Great Lakes Tinned Fish — as she applies lessons from all facets of prior experience to the new challenges of building a brand and business from the ground up.
Key Takeaways
- Universal truths: Audience insights from the desk of a strategist
- Building a brand: A Great Lakes Tinned Fish case study with integrated marketing essentials
- A curiosity-first mindset: Tapping an entrepreneurial spirit at any stage of your career
Date: Tuesday, February 11, 2025
Time: 11:30am - 1pm
Location: L. William Seidman Center (50 Front Avenue SW Grand Rapids, MI 49504)
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