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Read MoreJoin Us for Our November Event!
From Acquisitions to One: The Acrisure Brand with Elliott Bundy
AMA West Michigan is proud to welcome Elliott Bundy, the Chief Communications & Brand Officer at Acrisure. During this luncheon, you'll discover how branding and sponsorships work hand-in-hand to build trust, drive growth, and shape a powerful narrative. You'll also learn about Acrisure's brand evolution and how uniting over 800 companies under one identity has amplified it's global presence.
Key Takeaways
- Unified Branding Drives Growth: Learn how consolidating diverse companies under one cohesive brand creates market strength, trust and opportunities for cross-industry collaboration.
- Sponsorships Elevate Brand Visibility: Understand how strategic sponsorships and naming rights can significantly enhance brand awareness and credibility, serving as a powerful tool in a broader branding strategy.
- Long-term Brand Consistency is Key: Discover the importance of maintaining a consistent brand vision over time, positioning Acrisure for sustainable growth and continued success across multiple industries.
About the Speaker:
Elliott Bundy is the Chief Communications & Brand Officer at Acrisure, a global Fintech. A member of Acrisure's leadership team, Elliott has a central role in establishing the company's brand and executing across all aspects of Acrisure’s growth – a remarkable 100x over the past decade.
Throughout his career, Elliott has been recognized for his innovative approaches to branding, content marketing, public relations and digital communications in insurance and financial services. Before joining Acrisure, he served as Chief Communications and Marketing Officer at XL Group, a global insurance and reinsurance carrier, helping reestablish the company’s brand and making it one of the highest performing stocks on the S&P 500 during his tenure.
Prior to his role at XL Group, Elliott worked at Sard Verbinnen & Co., a financial communications firm, and CLS & Associates, a D.C.-based public affairs consultancy, advising various entities from foreign governments to corporations and non-profits.
Originally from Alaska, Elliott started his career in the offices and campaigns of the state's Congressional Delegation. His political work has taken him across the United States, contributing to campaigns from Washington State to Florida.
Outside of work, Elliott is passionate about child adoption and has served on the board of Adoption Share, a non-profit using technology and social networking to facilitate adoptions. He also serves on the Board of the Helen Devos Children’s Hospital in his home of Grand Rapids, Michigan.
Date: Tuesday, November 19th, 2024
Time: 11:30am - 1pm
Location: L. William Seidman Center (50 Front Avenue SW Grand Rapids, MI 49504)
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