Multimedia Marketing

March 18th, 2020

by Josh Janowiak

Part of the challenge of an effective multimedia marketing campaign launch is knowing where to begin and what to focus on. The goal is to gain immediate impressions and, most importantly, long term retention. Marketers at companies of every size grapple with market placement, brand awareness and cost efficacy.

The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about you as a brand, your products and services, and your expertise. Video marketing is highly effective in appealing to and converting customers as more than 50% of consumers prefer video content over other forms of content like emails, social, and blogs. Podcasts are also one of the hottest new media channels for targeting specific audiences and establishing your brand as market influencer.

In this podcast our panel discusses the most popular multimedia channels including videos, podcasts, photography, blogs and webinars to discover the best outlets to gain maximum engagement for your campaign. We’ll explore pros & cons, tools & resources, and tips & tricks for each medium. We’ll also hear how our panelists have utilized these mediums to increase exposure with their own campaigns.

Key Topics

  • Visual Storytelling
  • Videos & Vlogging
  • Photography
  • Blogging
  • Podcasting
  • Webinars


Brad Larabell

Brad Larabell is the Marketing Manager at SHEFIT. Based in Hudsonville, SHEFIT is a revolutionary women’s sportswear brand dedicated to providing support to all women. As Marketing Manager, Brad develops digital strategies to drive engagement, retention, and sales for SHEFIT, and manages a marketing team of 10. SHEFIT was recently named #93 on the INC. 5000 list of fastest growing companies in America, and #109 on the Entrepreneur 360. Brad lives in Grand Rapids with his wife, Elyse.

Connect with Brad on LinkedIn

Lynne Jarman-Johnson

Lynne Jarman-Johnson connects people through communication like the Money I’m Home Podcast. Lynne is the Chief Marketing Officer for Consumers Credit Union. Consumers is a National Best Place To Work Organization with over One Billion dollars in assets, ranked as a top ten financial institution for social engagements in the industry.

Lynne excels in strategic goal planning and member & customer success. She is recognized for her creation of the Wedding Cake philosophy to guide organizations to communication success. Lynne’s favorite hashtag is #SimplyBeKind which brings service to a new level in organizations and work environments.

Connect with Lynne on LinkedIn

Cynthia Kay

Cynthia Kay founded Cynthia Kay and Company media production which produces high-quality communications for organizations from the Fortune Global 100 to small business. A graduate of Michigan State University, Kay holds a Masters in Communications from Western Michigan University.

She is the Past Board Chair of the Small Business Association of Michigan (SBAM) and the National Small Business Association (NSBA). She serves on the Board of Michigan Celebrates Small Business (MCSB).  Cynthia and the company have been honored with many awards including several Tellys and Woman Owned Small Business Supplier of the Year from Siemens in 2018. She has been named One of West Michigan’s 50 Most Influential Women 5 times.

Cynthia has authored several books including Small Business for Big Thinkers: Unconventional Strategies to Connect With and Win Big Business. She has written for the Washington Post, has been featured in Time Magazine, Entrepreneur Magazine’s Ask the Expert and on NPR. Cynthia also testified on behalf of NSBA before the House Committee on Small Business Hearing.

Connect with Cynthia on LinkedIn

Panel Moderator

Josh Janowiak

AMA-WM’s Marketers In Motion Podcast Co-Founder, Co-Host & Producer, Josh spent 15 years in commercial radio as an on air Show Host and Production Director. Now the Marketing & Communications Director at Sandy Pines Recreational Community, RV Resort & Campground, he uses visual storytelling to promote the park and communicate with more than 15,000 members, campers, and guests. Josh also owns and operates PodcastStoryPros.com, a podcast consulting business with a mission of teaching and empowering marketers to tell better stories through podcasting. He’s an Ironman triathlete and enjoys being active outside with cold craft beer chasers.

Connect with Josh on LinkedIn

Associated MIM Podcasts

If you enjoy our Multimedia Panel discussion, you’ll also enjoy these Marketer’s In Motion Podcasts…..

Visual Marketing & Photography

Episode 19 focuses on the major role photography plays in brand storytelling. We also cover how images are found by search engines and how search can tell when stock photos are being used.

The Evolution Of Content Marketing

Episode 16 gives an overview of how traditional media has laid the foundation for the digital media age. We also discuss how in today’s fast paced world, we need to stick with the basics of building trust over time and focusing on quality over quantity.

5 Key Elements of Effective Brand Stories

Episode 13 is trip to journalism school where we focus on the five most important journalistic best practices while also leveraging multimedia content or impactful storytelling.

Thanks to Our Sponsors!

Without their support, our programs and this podcast would not be possible.

Thank you to River City Studios, our Marketer’s In Motion Podcast Sponsor, where this podcast was recorded. They offer recording, mixing, and mastering for podcasts, tv, film, radio, and musicians.