Adapting Your SEO Strategy In Times Of Crisis
May 28th, 2020
by Josh Janowiak
Communication is of utmost importance in times of crisis. During the pandemic many online platforms have offered tools that allow us to note our businesses as being temporarily closed, operating with restrictions, and/or provided the ability to post specific updates to our followers. With so many platforms, which should you be focusing on if you have limited resources? How have and how should you adapt your SEO strategy for the current marketing climate?
In this podcast we’ll discuss why adjusting your SEO strategy is important, which business listings deserve your utmost attention, adjusting your marketing automation for the current climate, refocusing your content strategy on what’s relevant, along with some crisis communications dos and don’ts.
- SEO Crisis Strategies
- Google My Business Updates
- Automated Messaging
- Crisis Content Strategy
- Crisis Communications Best Practices
Jason Dodge is the founder and chief strategist at search marketing firm, BlackTruck Media + Marketing, where he works to ensure clients’ business objectives are translated into online marketing strategies that work. His passion for the ever-evolving world of search has only grown over his 17-plus years in the industry, eventually caving into his entrepreneurial nature and founding BlackTruck in 2009.
Named one of Grand Rapids’ 40 Under Forty Business Leaders, he is active in the community serving on the Executive Board of Directors for the Grand Rapids Civic Theatre, the Leadership Counsel for Small Business Association of Michigan and a regular contributor to the Grand Rapids Business Journal.
Connect with Jason Dodge on LinkedIn