The Marketing Metric Of The Future…Trust

June 23rd, 2020

by Josh Janowiak

The marketing metric of the next decade will be trust. There will be no more effective – nor more critical – way of building a brand than building a community who trusts you enough to advocate on your behalf.

With trust in brands and advertising at an all-time low, there will never be a better time to build a human-centered marketing strategy. The tactics of this decade – data collection, tracking, endless ads – will not work in the next.

Your customers are already telling you how to connect with them in a way that will grow your business. Are you ready to listen?

Key Topics

  • Trust
  • Privacy
  • Personalization
  • Zero Party Data

Cliff Seal

Cliff is a Principal Designer at Salesforce, helping build world-class customer experience tools. Through talks and workshops given around the world, he helps companies become customer-centric by leveraging proven research and design strategies.

He lives in Atlanta where he co-organizes amUX, a morning meetup for the city’s user experience community. He also co-hosts TuneDig—a deep-dive music podcast discussing music history, theory, and culture.

You can usually find him tinkering with ideas, standing at a concert (before COVID-19), biking, snowboarding, or defending the Oxford comma.

Connect with Cliff Seal on LinkedIn

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