The Communications Committee is responsible in assisting the VP of Communications with the external Chapter Communications to all members and potential members across various channels and areas.
Commitment
- 2-3 hours per week.
- Attend monthly program meetings.
Requirements
- Minimum of 5 years overall marketing experience with a focus on communications, social media, digital marketing, program management, direct marketing or business development, preferred.
- Strong communication skills
- Successful track record of working on a team.
- Ability to work cross-functionally – coordinating initiatives across the AMA Board and chapter.
Email Marketing Support
Responsibilities
Platform
The Email Marketing Support Member is responsible for dedicating themselves to understanding how to navigate in the platform, whether through self-education or training sessions with the VP of Communications. Specifically, list segmentation will be most important to understand in order to keep our total contact list low and our emails going to the right people.
Programming
Most important will be to consistently grab new event registrations before each email to not send invitation emails to those who have already registered.
- Event Announcements
- Create an email schedule and to create templates to streamline the process. Dir. of Programming Comms is responsible for copywriting for each email.
- Follow Up Surveys w/ Loyalty Code
- Coordinate with VP of Experience and Dir. of Programming Comms to get the link to event survey.
Membership
Member-Only Newsletters
- Coordinate with the Dir. of Membership Communications to create a monthly email schedule and to create templates to streamline the process. Dir. of Membership Comms is responsible for copywriting, links, and ideas for each email. Goal is to differentiate the member-only email from the emails everyone else is getting.
Calendar
Managing/Creating a Calendar
- Manage the calendar of Programming and Membership communications via email marketing. It is the Email Marketing Support Member's responsibility to connect with and assist the two roles if they are not following the calendar.
Membership Communications Support
Responsibilities
Website
Membership Page
- Coordinate and brainstorm with VP of Membership to provide any needed improvements or updates to the membership page.
Social Media
Member-only Facebook Group
- Manage the entry of the private Facebook group by cross-checking names/emails with the monthly membership report.
- Utilize the need of “kicking out” passed members as a way to start a conversation and encourage renewal.
- Create a plan to keep members engaged and communicating such as rotating discussion topics or asking members for frequent feedback.
Social Media Posts
- Member Mondays
- Develops the copywriting for social media posts such as:
- Member Perks/Benefits
- Member Shout-outs for New and Renewing Members (Monthly)
- Possible Member Highlights
- Schedules the posts on Facebook, Twitter, LinkedIn, and Instagram
Email Marketing
Member-Only Newsletters
- Coordinate with the Email Marketer to create a monthly email schedule and to create templates to streamline the process. Provide copywriting, links, and ideas for each email. Goal is to differentiate the member-only email from the emails everyone else is getting.
Events
Screen Reel
- Update monthly luncheon screen reel with a new membership perk.
Social Media Support
Responsibilities
Branding via Social
Chapter
- Enhance the chapter brand. This can include:
- Complying with National standards with logos and similar.
- Creating posts on:
- Our annual mission statement/theme
- Sharing blogs/podcasts from our website
- Sharing any new board members or news
- Encouraging newsletter signups
- Occasionally directing followers to follow our other channels
National
- Creates social media posts using resources from the national brand. Some ideas that can be shared include, but are not limited to:
- Share articles (extra brownies points if the topic matches our events)
Local
- Occasionally share or interact with local marketing such as:
- Agency/Company shout-outs for awards, big moves, and similar
- Appreciation posts for any out-of-the-box marketing found out and about
- Sharing events or news from other local chapters such as:
- AdFed West Michigan
- AIGA West Michigan
- PRSA West Michigan
- CreativeMornings GR
Calendar
Managing/Creating a Calendar
- Connect with the VP of Sponsorship and schedule in annual sponsor shout outs according to their sponsor package.
- Connect with the Director of Inbound Content to be publishing new content as soon as possible from publish date.
- The Membership Communications Support and the Programming Communications Support are responsible for scheduling/posting their own content and providing the Social Media Support Member with what days they are to post. It is the Social Media Support Member’s responsibility to connect with and assist the two roles if they are not following the calendar and/or brand standards.
Programming Communications Support
Responsibilities
Website
Events page
- Update website events with new information including event description, images, and speaker bios
Social Media
Facebook Events
- Set up at least 1 month in advance using Eventbrite tracking link
- Post reminders to register
- Post shout-outs to any table sponsors
Social Media Posts
- Create and publish posts promoting events such as:
- Different versions of presentation description
- Highlighting speaker using their quotes, background, or work
- Helpful tips about venue, parking, food, networking at events
- Reminders to register
- Develops the copywriting for social media posts including:
- In-graphic text such as Speaker Quotes
- Collects and uses Speakers’ social media handles
- Captions for each image and each channel
- Create a posting schedule with the VP of Comms and Social Media Support Member.
Email Marketing
Event Announcements
- Coordinate with the Email Marketer to create an email schedule and to create templates to streamline the process. Provide copywriting for each email.
Follow Up Surveys w/ Loyalty Code
- Coordinate with VP of Experience to get the link to event survey. Establish code with VP of Events for the next event.
Events
Utilize social media channels to show what’s happening at the events. Some past examples include:
- Using instagram stories and twitter (#amawm) to quote the speakers and engage with others in the room.
- Snap a photo of the event and post to social channels during the event
- Coordinate with the Photographer and Social Media VP to share photos after the event.
Total time commitment:
2-3 hours per week. ~8-12 hours per month.
