Join Our Board

AMA West Michigan is always seeking an infusion of new ideas, energy and enthusiasm to be involved in our local chapter. Our board is looking to you and our attendees to extend the opportunity to deepen your connection with AMA West Michigan by getting involved at the leadership level. AMA WM is a completely volunteer-led organization and is only as strong as those willing to commit to lead. Past board members will tell you that being a chapter leader has been one of the most fulfilling volunteer commitments they have made, both professionally and personally. In addition to enlarging your professional network within West Michigan and nationally, involvement with our board will also offer you the chance to hone your leadership skills through AMA National resources and events.

Available board positions for our 2021-22 season

  • President Elect
  • VP of Programming
  • VP of Sponsorship
  • VP of Podcast
  • Director of Podcast
  • Communications Committee Members
  • Sponsorship Committee Members

If you are interested in becoming a board leader, please email a brief note describing your professional credentials to info@amawestmichigan.org. A current board member will be in touch within a week of that date to discuss appropriate next steps.  Until then, thanks for your interest in and commitment to AMA West Michigan. Please note: To be a board member you must be (or become) a member of AMA. Terms are 1 to 3 years depending on the role and desired level of involvement.  Membership information & enrollment.

View Board Job Descriptions

President Elect

The President-Elect assists the President in Chapter management.

The President-Elect’s year is used to learn about the overall operation of the Chapter and to begin planning for the Presidency.  

The President-Elect automatically becomes President at the end of the year following his/her election as President-Elect.  

Specific Responsibilities

  • Attend the AMA Leadership Summit.
  • Assume the responsibilities of the President in his/her absence or incapacity to serve.
  • Coordinate and direct the activities of committees on behalf of the President.
  • Call for committee reports as needed.
  • Recruit members and volunteers.
  • Handle other assignments or special projects as directed by the President or by the Board.
  • Begin planning for his/her term as President.
  • Assume the responsibilities common to all Officers and Directors.

President-Elect Job Description

The President-Elect’s primary role is to assist the President and prepare for the upcoming year.  Under guidance from the President, the President-Elect will become familiar with the processes and procedures required to run the chapter.  

The President-Elect is also expected to perform all the duties specified by the Constitution and Bylaws or those approved by the Board of Directors. 

Responsibilities 

  • Time commitment: 5-10 hours per week. 
  • Attend the AMA Leadership Summit immediately preceding term. 
  • Oversee volunteer management and volunteer appreciation.
  • In partnership with the President, oversee, guide, and support VP positions and committees.
  • Work with Sponsorship chair to build long-term sponsor relations. 
  • Head nominating committee for the next Board year.
  • Plan the June Board Retreat to kick-off the next chapter year.
  • Work with President to collect and compile information for Chapter Excellence Awards submission. 
  • Assume the responsibilities of the President in his or her absence or inability to serve.
  • Responsibilities common to all Officers and Directors. 

Recommended Qualifications

  • Minimum of two years Board experience before becoming President-Elect. 
  • Successful track record of building and leading a team. 

Vice President of Programming

POSITION DESCRIPTION

The Vice President Programming develops, recommends and implements programs for regular chapter meetings.

Board Responsibilities 

  • Recruit a volunteer committee with the size and structure necessary for the responsibilities of the position.
  • Develop a plan, with measurable results, for committee activities.
  • Prepare a preliminary budget and submit to the President and Executive Director.
  • Attend Board meetings. 
  • Attend regular chapter events to represent the Board.
  • Prepare and submit committee reports as requested.
  • Prepare a final report evaluating the year’s activities based on initial goals and objectives. Include final budget figures and recommendations for the following year. This will be the basis of the CEA entry for programming, along with supporting examples required for the entry form.
  • Coordinate with President, other Officers, Directors and committee chairs as needed.

Position-Specific Responsibilities

  • Determine the yearly meeting schedule, dates and locations with the Board of Directors and Executive Director.
  • Select, schedule and secure speakers for monthly professional development luncheons and workshops. Serve as the main contact for the speaker. 
  • Select meeting sites.  Handle logistics such as food, rooms, podium and banner in collaboration with the Executive Director.
  • Prepare meeting announcements for each program and send to Vice President Marketing Communications for distribution to membership. 
  • Coordinate post-event survey and analyze satisfaction and future topic and volunteer interest.
  • Assume the responsibilities common to all committee chairs.

Vice President of Sponsorship

  1. Do you have a sales and marketing background?
  2. Do you have good connections within West Michigan to connect with service providers and businesses where our members and attendees are their target audience?
  3. Do you see opportunities to connect people, organizations and events to provide value to all?

If so, this may be a great opportunity for you to support the AMA of West Michigan as our VP or Sponsorship.

In this role, you will help develop and secure corporate sponsorships and in-kind sponsor programs to connect the business community with the chapter. This individual is in charge of procuring both fiscal and in-kind sponsorships for the Chapter as well as performing all the duties specified by the Constitution and Bylaws or those approved by the Board of Directors.

Responsibilities

  • Select and secure sponsors to subsidize the chapter operating budget.
  • Work with the Communications team to create sponsorship sell sheets for chapter use.
  • Promote sponsorship to other board members & their companies
  • Secure in-kind sponsorships for operational needs (venues, food/beverage, printing, postage, promotional items, ad placement, administrative expenses, etc.).
  • Work closely with VPs of Programming and Membership to find sponsorships for events.
  • Assist VP of Finance in measuring sponsorship dollars and in-kind donations generated.
  • Search for and secure new annual sponsorship needs:
    • Includes revising/creating contracts and collecting signed copy from sponsor
    • Includes gathering high-res jpg. of logo from sponsor and giving to the appropriate individuals.
  • Search for meeting sponsorships for monthly luncheons:
    • Includes Speaker Sponsors (cash) for relevant programming/speaker partnership 
    • Includes Monthly Meeting Sponsors (in-kind) for added value to meeting attendees.
  • Coordinate the Creation of a Survey for Sponsors to take at the end of the program year. 

Sponsorship Committee Members Expand

Members of the Sponsorship Committee work with the VP of Sponsorship. Together, this committee is responsible for identifying Chapter needs that may be supported by corporate sponsorships and coordinating programs to involve the business community in Chapter affairs. Members of this committee assist in identifying and reaching out to potential cash and in-kind sponsors. 

Responsibilities

  • Identify and secure sponsors to subsidize chapter operating budget.
  • Assist in development of sponsorship sell sheets for chapter use.
  • Promote sponsorship to other board members and chapter.
  • Secure in-kind sponsorships for operational needs (venues, food/beverage, printing, postage, promotional items, ad placement, administrative expenses, etc.).
  • Work closely with all board members to find sponsorships for events.

You will do well in this position if:

  • You have a sales and marketing background
  • Successful track record of building and leading a team
  • Are willing to identify, reach out and follow up with potential sponsors.

Communications Committee

The Communications Committee is responsible in assisting the VP of Communications with the external Chapter Communications to all members and potential members across various channels and areas. Open positions on this committee include:

  • The Director of Email Marketing
  • The Director of Membership Communications
  • The Director of Programming Communications
  • The Director of Social Media
  • The Director of Graphic Design

Commitment

  • 2-3 hours per week.
  • Attend monthly program meetings.

Requirements

  • Minimum of 5 years overall marketing experience with a focus on communications, social media, digital marketing, program management, direct marketing or business development, preferred.
  • Strong communication skills
  • Successful track record of working on a team.
  • Ability to work cross-functionally – coordinating initiatives across the AMA Board and chapter.

Director of Email Marketing

Responsibilities

Platform

The Director of Email Marketing is responsible for dedicating themselves to understanding how to navigate in the platform, whether through self education or training sessions with the VP of Communications. Specifically, list segmentation will be most important to understand in order to keep our total contact list low and our emails going to the right people.

Programming

Most important will be to consistently grab new event registrations before each email to not send invitation emails to those who have already registered.

  • Event Announcements
    • Create an email schedule and to create templates to streamline the process. Dir. of Programming Comms is responsible for copywriting for each email.
  • Follow Up Surveys w/ Loyalty Code
    • Coordinate with VP of Experience and Dir. of Programming Comms to get the link to event survey.

Membership

Member-Only Newsletters

  • Coordinate with the Dir. of Membership Communications to create a monthly email schedule and to create templates to streamline the process. Dir. of Membership Comms is responsible for copywriting, links, and ideas for each email. Goal is to differentiate the member-only email from the emails everyone else is getting.

Calendar

Managing/Creating a Calendar

  • Manage the calendar of Programming and Membership communications via email marketing. It is the Director of Email Marketing’s responsibility to connect with and assist the two roles if they are not following the calendar.

Director of Membership Communications

Responsibilities

Website

Membership Page

  • Coordinate and brainstorm with VP of Membership to provide any needed improvements or updates to the membership page.

Social Media

Member-only Facebook Group

  • Manage the entry of the private Facebook group by cross checking names/emails with the monthly membership report.
  • Utilize the need of “kicking out” passed members as a way to start a conversation and encourage renewal.
  • Create a plan to keep members engaged and communicating such as rotating discussion topics or asking members for frequent feedback.

Social Media Posts

  • Member Mondays
    • Develops the copywriting for social media posts such as:
      • Member Perks/Benefits
      • Member Shout-outs for New and Renewing Members (Monthly)
      • Possible Member Highlights
    • Schedules the posts on Facebook, Twitter, LinkedIn, and Instagram

Email Marketing

Member-Only Newsletters

  • Coordinate with the Email Marketer to create a monthly email schedule and to create templates to streamline the process. Provide copywriting, links, and ideas for each email. Goal is to differentiate the member-only email from the emails everyone else is getting.

Events

Screen Reel

  • Update monthly luncheon screen reel with a new membership perk.

Director of Social Media

Responsibilities

Branding via Social

Chapter

  • Enhance the chapter brand. This can include:
    • Complying with National standards with logos and similar.
    • Creating posts on:
      • Our annual mission statement/theme
      • Sharing blogs/podcasts from our website
      • Sharing any new board members or news
      • Encouraging newsletter signups
      • Occasionally directing followers to follow our other channels

National

  • Creates social media posts using resources from the national brand. Some ideas that can be shared include, but are not limited to:
    • Share articles (extra brownies points if the topic matches our events)

Local

  • Occasionally share or interact with local marketing such as:
    • Agency/Company shout-outs for awards, big moves, and similar
    • Appreciation posts for any out-of-the-box marketing found out and about
    • Sharing events or news from other local chapters such as:
      • AdFed West Michigan
      • AIGA West Michigan 
      • PRSA West Michigan
      • CreativeMornings GR

Calendar

Managing/Creating a Calendar

  • Connect with the VP of Sponsorship and schedule in annual sponsor shout outs according to their sponsor package.
  • Connect with the Director of Inbound Content to be publishing new content as soon as possible from publish date.
  • The Director of Membership Communications and the Director of Programming Communications are responsible for scheduling/posting their own content and providing the Director of Social Media what days they are to post. It is the Director of Social Media’s responsibility to connect with and assist the two roles if they are not following the calendar and/or brand standards.

Director of Programming Communications

Responsibilities

Website

Events page

  • Update website events with new information including event description, images, and speaker bios

Social Media

Facebook Events

  • Set up at least 1 month in advance using Eventbrite tracking link
  • Post reminders to register
  • Post shout-outs to any table sponsors

Social Media Posts

  • Create and publish posts promoting events such as:
    • Different versions of presentation description
    • Highlighting speaker using their quotes, background, or work
    • Helpful tips about venue, parking, food, networking at events
    • Reminders to register
  • Develops the copywriting for social media posts including:
    • In-graphic text such as Speaker Quotes
    • Collects and uses Speakers’ social media handles
    • Captions for each image and each channel
  • Create a posting schedule with the VP of Comms and Social Media Manager.

Email Marketing

Event Announcements

  • Coordinate with the Email Marketer to create an email schedule and to create templates to streamline the process. Provide copywriting for each email.

Follow Up Surveys w/ Loyalty Code

  • Coordinate with VP of Experience to get the link to event survey. Establish code with VP of Events for the next event.

Events

Utilize social media channels to show what’s happening at the events. Some past examples include:

  • Using instagram stories and twitter (#amawm) to quote the speakers and engage with others in the room.
  • Snap a photo of the event and post to social channels during the event
  • Coordinate with the Photographer and Social Media Manager to share photos after the event.

Director of Graphic Design

Responsibilities 

  • Design AMA-WM branded social posts for both monthly luncheons as well as any other posts as requested.
  • Create social banners, website graphics, and icons.
  • Assist in designing graphics for AMA-WM’s own ‘Marketers in Motion’ podcast.
  • Design collateral as needed – both digital and print (1 page docs, 2 page docs, brochures, sponsorship pieces, etc.)

Total time commitment: 

2-3 hours per week. ~8-12 hours per month.

Interested?

Complete the form below to let us know. We look forward to talking with you soon.

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