Position Objective: Develop relevant, timely programming that encourages retention and leads to a growing chapter while rethinking more hands-on and interactive learning opportunities for our members. 

Role: The VP of Programming, reporting to the President, is responsible for developing, implementing and executing the chapter's overall monthly program strategy aligning with the budget, as well as managing and leading a committee to implement all programs and special events.

Duties:

• Develops and implements chapter monthly program plan and budget.
• Plans monthly programs including recruiting speakers and all details to ensure a successful program.
• Recruits and interfaces with monthly speakers, who are required to be senior marketing leaders with particular expertise, to ensure successful programs.
• Manages programs committee, as well as recruiting volunteers, to ensure all logistics are handled according to best practices in event planning to ensure successful programs. Specifics of event: must be locked in a minimum of 60 days in advance (venue in place; announcement finalized, on website and turned over to Communications Committee).
• Works collaboratively with VP of Sponsorship (or committee designee) on program sponsorship needs, as well as ensuring companies sponsoring program are supported with items detailed in their agreement.
• Collaborates with VP of Communications and VP of Membership to ensure all program communications are delivered and executed according to communications and programs timeline and ensure events are widely publicized through all channels.
• Negotiates with all vendors to ensure the organization is paying competitive, group or non-profit rates.
• In conjunction with other teams, optimally positions and promotes event to ensure organization meets attendance and financial goals.
• Creates a succession plan for VP position, as well as any other programs documentation.
• Keeps President and President-Elect informed on programs and any other necessary committee updates.
• Monitors and tracks committee budget.

Assumes the following responsibilities during the program year:

• Serves 2-4 hours per week.
• Attends chapter programs and events.
• Attends monthly board meetings.
• Oversees volunteer committee who assists with function of programming.
• Provides monthly board report and dashboard numbers to President-Elect before each board meeting.
• Provides committee update at each board meeting.
• Monitors programming budget.
• Attends monthly programming call/meeting and provides committee report (day/time determined by VP of Programs).

Preferred Qualifications

• Active chapter membership (required).
• Degree in marketing, advertising, communications or related professional experience.
• Experience negotiating and implementing high profile events.
• Excellent interpersonal and written communication skills.
• Successful track record of building, motivating and managing a committee.
• Ability to work cross-functionally, coordinating across a large, dynamic organization with multiple board members and committees.

The VP of Membership is responsible for creating a plan to drive member retention and acquisition and leads a team of committee members and volunteers in executing that plan.

Membership is supported through communications and events committees, too.

Projects may include

• Develops and is accountable for the Membership Committee plan, budget and metrics reporting.
• Develops monthly Marketers Minute Member Only Emails with communications team.
• Lead marketing campaigns in conjunction with AMA membership drives.
• Coordinate the annual membership survey.
• Follows up on leads, holds recruiting efforts through chapter programs, and develops recruiting materials.
• Recruits companies for the AMA group membership.
• Educates Board members on AMA value proposition.
• Manages chapter data including member and prospect lists, sharing with other Board members as appropriate.
• Works with CE Submission Team to ensure Membership Committee is meeting the requirements for awards submission.
• Assumes responsibilities common to all officers and directors.

Commitment

• 2-3 hours per week.
• Attend monthly program meetings.
• Attend monthly board meetings.
• Provide monthly board reports and provide info for the chapter dashboard to Secretary.

Requirements

• Minimum of 5 years overall marketing experience with a focus on program management, direct marketing or business development, preferred.
• Strong communication skills
• Successful track record of building and managing a team.
• Ability to work cross-functionally – coordinating initiatives across the AMA Board and chapter.

1. Do you have a sales and marketing background?
2. Do you have good connections within West Michigan to connect with service providers and businesses where our members and attendees are their target audience?
3. Do you see opportunities to connect people, organizations and events to provide value to all?

If so, this may be a great opportunity for you to support the AMA of West Michigan as our VP or Sponsorship.

In this role, you will help develop and secure corporate sponsorships and in-kind sponsor programs to connect the business community with the chapter. This individual is in charge of procuring both fiscal and in-kind sponsorships for the Chapter as well as performing all the duties specified by the Constitution and Bylaws or those approved by the Board of Directors.

Responsibilities

• Select and secure sponsors to subsidize the chapter operating budget.
• Work with the Communications team to create sponsorship sell sheets for chapter use.
• Promote sponsorship to other board members & their companies
• Secure in-kind sponsorships for operational needs (venues, food/beverage, printing, postage, promotional items, ad placement, administrative expenses, etc.).
• Work closely with VPs of Programming and Membership to find sponsorships for events.
• Assist VP of Finance in measuring sponsorship dollars and in-kind donations generated.
• Search for and secure new annual sponsorship needs:
  • Includes revising/creating contracts and collecting signed copy from sponsor
  • Includes gathering high-res jpg. of logo from sponsor and giving to the appropriate individuals.
• Search for meeting sponsorships for monthly luncheons:
  • Includes Speaker Sponsors (cash) for relevant programming/speaker partnership 
  • Includes Monthly Meeting Sponsors (in-kind) for added value to meeting attendees.
• Coordinate the Creation of a Survey for Sponsors to take at the end of the program year. 

Members of the Sponsorship Committee work with the VP of Sponsorship. Together, this committee is responsible for identifying Chapter needs that may be supported by corporate sponsorships and coordinating programs to involve the business community in Chapter affairs. Members of this committee assist in identifying and reaching out to potential cash and in-kind sponsors. 

Responsibilities

• Identify and secure sponsors to subsidize chapter operating budget.
• Assist in development of sponsorship sell sheets for chapter use.
• Promote sponsorship to other board members and chapter.
• Secure in-kind sponsorships for operational needs (venues, food/beverage, printing, postage, promotional items, ad placement, administrative expenses, etc.).
• Work closely with all board members to find sponsorships for events.

You will do well in this position if:

• You have a sales and marketing background
• Successful track record of building and leading a team
• Are willing to identify, reach out and follow up with potential sponsors.

The Communications Committee is responsible in assisting the VP of Communications with the external Chapter Communications to all members and potential members across various channels and areas. Open positions on this committee include:

• The Director of Email Marketing
• The Director of Membership Communications
• The Director of Programming Communications
• The Director of Social Media
• The Director of Graphic Design

Commitment

• 2-3 hours per week.
• Attend monthly program meetings.

Requirements

• Minimum of 5 years overall marketing experience with a focus on communications, social media, digital marketing, program management, direct marketing or business development, preferred.
• Strong communication skills
• Successful track record of working on a team.
• Ability to work cross-functionally – coordinating initiatives across the AMA Board and chapter.

Director of Email Marketing

Responsibilities

Platform

The Director of Email Marketing is responsible for dedicating themselves to understanding how to navigate in the platform, whether through self education or training sessions with the VP of Communications. Specifically, list segmentation will be most important to understand in order to keep our total contact list low and our emails going to the right people.

Programming

Most important will be to consistently grab new event registrations before each email to not send invitation emails to those who have already registered.

• Event Announcements
  • Create an email schedule and to create templates to streamline the process. Dir. of Programming Comms is responsible for copywriting for each email.
• Follow Up Surveys w/ Loyalty Code
  • Coordinate with VP of Experience and Dir. of Programming Comms to get the link to event survey.

Membership

Member-Only Newsletters

• Coordinate with the Dir. of Membership Communications to create a monthly email schedule and to create templates to streamline the process. Dir. of Membership Comms is responsible for copywriting, links, and ideas for each email. Goal is to differentiate the member-only email from the emails everyone else is getting.

Calendar

Managing/Creating a Calendar

• Manage the calendar of Programming and Membership communications via email marketing. It is the Director of Email Marketing’s responsibility to connect with and assist the two roles if they are not following the calendar.

Director of Membership Communications

Responsibilities

Website

Membership Page

• Coordinate and brainstorm with VP of Membership to provide any needed improvements or updates to the membership page.

Social Media

Member-only Facebook Group

• Manage the entry of the private Facebook group by cross checking names/emails with the monthly membership report.
• Utilize the need of “kicking out” passed members as a way to start a conversation and encourage renewal.
• Create a plan to keep members engaged and communicating such as rotating discussion topics or asking members for frequent feedback.

Social Media Posts

• Member Mondays
  • Develops the copywriting for social media posts such as:
    • Member Perks/Benefits
    • Member Shout-outs for New and Renewing Members (Monthly)
    • Possible Member Highlights
  • Schedules the posts on Facebook, Twitter, LinkedIn, and Instagram

Email Marketing

Member-Only Newsletters

• Coordinate with the Email Marketer to create a monthly email schedule and to create templates to streamline the process. Provide copywriting, links, and ideas for each email. Goal is to differentiate the member-only email from the emails everyone else is getting.

Events

Screen Reel

• Update monthly luncheon screen reel with a new membership perk.

Director of Social Media

Responsibilities

Branding via Social

Chapter

• Enhance the chapter brand. This can include:
  • Complying with National standards with logos and similar.
  • Creating posts on:
    • Our annual mission statement/theme
    • Sharing blogs/podcasts from our website
    • Sharing any new board members or news
    • Encouraging newsletter signups
    • Occasionally directing followers to follow our other channels

National

• Creates social media posts using resources from the national brand. Some ideas that can be shared include, but are not limited to:
  • Share articles (extra brownies points if the topic matches our events)

Local

• Occasionally share or interact with local marketing such as:
  • Agency/Company shout-outs for awards, big moves, and similar
  • Appreciation posts for any out-of-the-box marketing found out and about
  • Sharing events or news from other local chapters such as:
    • AdFed West Michigan
    • AIGA West Michigan 
    • PRSA West Michigan
    • CreativeMornings GR

Calendar

Managing/Creating a Calendar

• Connect with the VP of Sponsorship and schedule in annual sponsor shout outs according to their sponsor package.
• Connect with the Director of Inbound Content to be publishing new content as soon as possible from publish date.
• The Director of Membership Communications and the Director of Programming Communications are responsible for scheduling/posting their own content and providing the Director of Social Media what days they are to post. It is the Director of Social Media’s responsibility to connect with and assist the two roles if they are not following the calendar and/or brand standards.

Director of Programming Communications

Responsibilities

Website

Events page

• Update website events with new information including event description, images, and speaker bios

Social Media

Facebook Events

• Set up at least 1 month in advance using Eventbrite tracking link
• Post reminders to register
• Post shout-outs to any table sponsors

Social Media Posts

• Create and publish posts promoting events such as:
  • Different versions of presentation description
  • Highlighting speaker using their quotes, background, or work
  • Helpful tips about venue, parking, food, networking at events
  • Reminders to register
• Develops the copywriting for social media posts including:
  • In-graphic text such as Speaker Quotes
  • Collects and uses Speakers’ social media handles
  • Captions for each image and each channel
• Create a posting schedule with the VP of Comms and Social Media Manager.

Email Marketing

Event Announcements

• Coordinate with the Email Marketer to create an email schedule and to create templates to streamline the process. Provide copywriting for each email.

Follow Up Surveys w/ Loyalty Code

• Coordinate with VP of Experience to get the link to event survey. Establish code with VP of Events for the next event.

Events

Utilize social media channels to show what’s happening at the events. Some past examples include:

• Using instagram stories and twitter (#amawm) to quote the speakers and engage with others in the room.
• Snap a photo of the event and post to social channels during the event
• Coordinate with the Photographer and Social Media Manager to share photos after the event.

Director of Graphic Design

Responsibilities 

• Design AMA-WM branded social posts for both monthly luncheons as well as any other posts as requested.
• Create social banners, website graphics, and icons.
• Assist in designing graphics for AMA-WM's own 'Marketers in Motion' podcast.
• Design collateral as needed - both digital and print (1 page docs, 2 page docs, brochures, sponsorship pieces, etc.)

Total time commitment: 

2-3 hours per week. ~8-12 hours per month.