AMA WM News & Blog Articles

A Letter from your 2021-2022 President (1) (1)

A Letter from Your 2021-22 Chapter President

September 21, 2021

AMA West Michigan Members and Friends, Hello, my name is Trevor Wood. I am a Junior E-commerce Merchandiser  at UFP Industries, serving HomeDepot.com and .ca. Previous to this role, I was the Merchandise Manager and Amazon Coordinator at Gazelle Sports for over 13 years. I’m excited to be jumping into the 2021-22 season as your […]

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A Letter from Your 2019-2020 President – Rebecca Dutcher

September 17, 2019

AMA West Michigan Members & Friends, It’s back to school time here in West Michigan, which means we’re getting ready to kick off our new season! After an incredible past season, we are thrilled to announce our 2019-20 season to you. If you’re connected to us on Facebook and other social channels, you know we’ve been busy […]

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west michigan influencer panel

How Brands Can Harness Influencer Marketing

April 2, 2019

Influencer marketing has been a hot topic for marketers the past several years, and because it is still a fairly new concept, it has left many scratching their heads. Because influencer marketing is different from traditional advertising, and there aren’t clear industry-wide guidelines or guaranteed results, it isn’t surprising that some marketers have been reluctant to […]

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Brand Values Drive Consumer Connections – Event Recap with Boxed Water is Better

January 23, 2019

Written by Emily Potts The team at AMA West Michigan was thrilled to welcome Rob Koenen, Chief Marketing Officer at Boxed Water, to be the presenter at the January 8th luncheon. Boxed Water, which was founded ten years ago in Michigan, is the first brand to offer a sustainable alternative to plastic bottles. They have […]

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Letter Cover Photo

The Year of Experience: A Letter from Your President, Meahgan Pear (2018-2019)

August 22, 2018

AMA West Michigan Members & Friends, Since April, our incredible board has been working hard planning a stellar season for our members as well as the greater West Michigan creative community, and we’re excited to share with you our goals for the 2018-19 season, or as we like to call it… THE YEAR OF EXPERIENCE. […]

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Market Responsibly: Your Content Needs an Editor

March 19, 2018

You eat, sleep, and breathe your brand; you can recite your elevator pitch backwards; and no one knows your customers like you do—not even your customers themselves. From defining personas to mapping journeys, you and your team have painstakingly crafted a strong strategy and the perfect content to inspire your audience to engage with your […]

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Selling your Brand Experience, Not Features

February 14, 2018

Think about your favorite brand. What draws you to them? Why is that brand top of mind? One of my favorite companies is Campbell’s. Now, while one of the reasons I buy Campbell’s soups is for their delicious flavor, that isn’t why they’re one of my favorite brands. I love Campbell’s, and many other brands, […]

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Speaker, Evan Carroll at American Marketing Association of West Michigan

In Customer Experience, Bigger isn’t Better; Better is Better

December 4, 2017

For far too long companies have focused on size. More profits. More subscribers. More customers. More leads in the funnel. Bigger, so the establishment believes, is better. I invite you to challenge that thinking for a moment. What if better were truly better? Charles Kuralt famously said, “Thanks to the Interstate Highway System, it is now […]

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Marketing That Moves: AMAWM’s Mission for 2017 – 2018

September 7, 2017

Welcome back to another great year with the American Marketing Association of West Michigan. Over the summer, the AMAWM board got together, reflected on the previous year, and got to planning. Based on some surveys, general feedback, and conversations from members, it was clear what changes needed to be made and what our audience really […]

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Read and refresh! Good Reads for Marketers

August 7, 2017

Whether you’re reading beachside, poolside or inside somewhere air-conditioned this summer, soon to be fall – here are a few book ideas from some of our own AMA of West Michigan Board Members.   Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley Jason Dodge, Founder of BlackTruck Media + Marketing shares, […]

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B2B Marketing: Don’t Waste Time on Boring Hard to Find Content!

April 19, 2017

A recent post from our national AMA headquarters offered some statistics and explanation on content created by B2B marketers, and how often it isn’t being used by sales people in their organization, mainly because they don’t know it exists or even where to find it. The article cites various challenges with content and the audience […]

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3 Ways Avoiding Video Marketing Is Hurting Your Strategy

April 10, 2017

Are you one of the businesses who still isn’t producing video content for your website or social media channels? You’re not alone; some organizations worry that video marketing is just a passing trend, that it’s too expensive to keep up with, or that their target audience isn’t even watching them. These common misconceptions could do […]

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The Role of Typography in Marketing with Terrance Weinzierl

April 4, 2017

At our most recent luncheon event we were lucky to have Terrance Weinzierl join us to explain the vital role typography plays in marketing. Below are just a few of the top take aways from his insightful talk: Type is everywhere. Every sign, billboard, shirt label, smartphone app, website, restaurant menu. Any one room/location can […]

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What 12,480 Hours Taught Me About Digital and Social Media Marketing

April 3, 2017

When I started a sales job in 2011, someone shared with me Alec Baldwin’s “Always be closing” scene from the movie Glengarry Glenn Ross.  12,480 hours worth of sales and marketing experience later, I read that quote now as “Digital marketing leads to always be closing”. Let’s Start at the Beginning I spent the first […]

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Luncheon Recap: Why the Mobile User Experience Matters

March 2, 2017

At our most recent luncheon event, we welcomed Katie VanderPloeg of Kmotion Design Inc. who educated attendees on why the mobile user experience matters. It’s no secret that mobile devices are vital to an effective marketing strategy and considering the user experience is what could make or break a campaign, or even your company. Katie […]

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Luncheon Recap – Change & Opportunity in Modern Media with Emily Richett-Hughes

January 16, 2017

This past Tuesday Emily Richett-Hughes helped us discover how modern media continues to progress and how the changes are opening up exciting opportunities. If you’re feeling disappointed that you happened to miss out on our latest luncheon event, as always, we’ve got your back. Check out top take aways heard straight from attendees and connect […]

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2016 Marketing Year in Review

January 10, 2017

You’ve probably noticed the vast amount of discussion around how terrible 2016 was. We lost several renowned actors, musicians, entertainers, artists, leaders, and innovators in a year that was also filled with many tragic events, and an intense, closely covered controversial political race. Did someone say downer? While we agree 2016 was rough, we want […]

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The Benefits of LinkedIn Vs. the Traditional Resume

November 29, 2016

College is a time for exploring your interests, finding yourself, and learning how to be independent. But most importantly, landing your dream job! Typically this happens post graduation, but after all, isn’t that the real reason you went to college? If you’re like me, nearing the end of your college career, building your professional and […]

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Maximize Your College Experience; Get Involved!

October 7, 2016

It’s the start of a new school year for many students attending colleges and universities. It is also a new beginning, whether it’s your freshman or senior year of college.  And if you’ve always wanted to get involved, whether it be a club or to spend some hours volunteering, now is the perfect time to […]

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Top 10 Takeaway’s – Snapchat for Marketing Professionals Luncheon

September 20, 2016

Last week we kicked off our new season of luncheon events at our new amazing location! Marketers from all over West Michigan attended the “Snapchat for Marketing Professionals” event at the GRAM. Our friend Austin Pierce and his talented team from RCP Marketing, presented on how Snapchat can be utilized in our marketing strategy. We […]

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