AMA WM News & Blog Articles

Fantasy Brands That Will Lead You to a Championship

September 8, 2016

We’ve all heard of Fantasy Sports and we all know someone obsessed with their team, consisting of real life professional athletes. I’ve played fantasy football for several years (being called a nerd is nothing new to me) and I’m still hooked, excited, and hopeful to win the league I’m in and the cash prize that […]

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Speed Dating Success and The Luncheon Venue Reveal!

August 29, 2016

We want to thank everyone that came out last Tuesday for our new season kickoff and speed dating networking event! It was one of our best networking events and we hope you all left with the same feeling of excitement that filled the room throughout the entire event! It was a great way for all […]

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A Message From Our President and HUGE Announcements. Let’s PARTY!

August 15, 2016

Hello West Michigan Marketers! After 3 years on the Board of AMA, I’m very excited to be kicking this year off as the President of our West Michigan Chapter! It’s such an honor to be leading the most incredible group of professionals that represent the oldest professional organization in West Michigan. Our new season begins […]

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5 Essential Tips for Summer Internship Success

June 24, 2016

It’s that time of year when internships are in full swing for many students like myself. A lot of hard work and determination has occurred up to this point. You’ve probably gotten a year or two of college under your belt and have become passionate about your career and major choice. This is exactly where […]

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5 reasons to join AMA West Michigan and Our Secret Spring Promo Reveal!

June 6, 2016

Got a major case of the Mondays 🙁 ? Looking for a good deal to kickoff the week? The AMA West Michigan is here for you and we’re offering up a killer deal of $50 off our membership cost right now through June 24th! Think how you can reinvest that money… 10 caramel lattes, 25 tacos, […]

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How the Digital Age has Changed the HR Marketing & PR Game

May 19, 2016

The definition behind recruitment is to enlist people to join your organization or business. Many years ago, recruiters did this by picking up a physical phone book and calling candidates by going down the list of names. Today, the resources to aid us in recruiting are unlimited. The digital age has transformed the world of […]

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5 Key Elements to Effective Integrated Marketing

April 19, 2016

Kimberly Elmore, Marketing Manager and Creative Consultant for Gilson Graphics shared what effective integrated marketing means to her and how she keeps things highly creative and engaging. She explained how her unique skillset and background has allowed her to be both left and right brained in order to dwell in the grey area between logic […]

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Crafting Your Personal Brand

April 11, 2016

Branding has long been associated with products and companies. It is the symbols, colors, wording, and even the emotions associated with it. Not only is a brand all of these things, but also how it is perceived in the mind. All these factors are essentially what differentiates each one from the other. That’s what makes […]

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Open Board Positions With AMA West Michigan!

March 30, 2016

Hello West Michigan professionals! With our 2015-2016 season coming to a close in just a couple months, we’ve started planning for the 2016-2017 season. We’re currently looking to fill two board positions. Graphic Designer – We need a designer who has a sharp eye and is interested in marketing. We’ll have you work on a […]

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Winning Big with Digital Advertising Recap

March 14, 2016

On Tuesday, March 8, AMA of West Michigan welcomed Jason Dodge, founder of BlackTruck Media + Marketing, who presented on Winning Big with Digital Advertising. In a cause-effect kind of way, as our digital world expands, so do our digital advertising opportunities. Let’s break it down. Digital has reach. Our days are filled with all […]

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Event Preview: Jason Dodge of BlackTruck Media + Marketing

February 29, 2016

On Tuesday March 8th, AMA of West Michigan will host an exciting informational luncheon by Jason Dodge, founder of BlackTruck Media + Marketing, featuring a presentation on “digital advertising platforms”. The perfect opportunity to learn how one of our own local ad gurus wins big with digital advertising! The digital advertising industry without a doubt […]

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Summer Internships: When Should I Start Searching?

February 5, 2016

Summer Internships are crucial to gaining necessary experience within your field of study. The benefits are endless – from establishing professional connections to learning how to use important technology platforms related to your discipline. Landing an internship with a well-respected company can give your resume and cover letter the boost needed to set you apart […]

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Inbound Marketing: The Journey From Stranger to Customer

February 2, 2016

Did you know? AMA West Michigan is hosting MINDSCAPE’s very own CEO and Co-Founder, Pete Brand, this Tuesday, February 9th. This is the perfect opportunity for those looking to network, enjoy some lunch, and learn a little bit about the inbound marketing hype! As marketers, we know that this industry is constantly changing and evolving […]

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The Importance of Mentors in Marketing

January 22, 2016

I think many college students, or even recent graduates, view mentors as a useful resource when entering the workforce and learning how to navigate our paths. I believe that having mentors throughout your entire life can be very beneficial, whether in your personal or professional life, and in my opinion, I believe that this relationship […]

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Bold Moves with boldSOCKS

January 20, 2016

Desire transcends the idea of growing your business; desire is setting out to change the world or disrupt the current state of an industry. That is just one of the main themes that resonated with those in attendance for our January luncheon event, which featured boldSOCKS Co-Owner and Creative Director, Ryan Roff. Ryan took us […]

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4 Ways to Shake up Your Marketing

December 11, 2015

Creative Advice from Mig Reyes of Basecamp This week, the AMAWM welcomed Mig Reyes to Grand Rapids. In case you missed it, we’ll fill you in. Mig heads up marketing and design at Basecamp, which is the world’s best way to keep teams on the same page. He also presented Upside Down and Inside Out […]

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CRM: Demand Through Delivery

December 8, 2015

Managing the Customer Experience with CRM This guest blog is from one of our AMA West Michigan Sponsors, DPT. Henry Morley, founder and Managing Partner at DPT, has provided insight in CRM solutions and touches on information from recent presentations from Martha Pease, Empathy in Marketing and Jay Hidalgo, Developing You Demand Generation Processes.  Henry […]

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Developing Your Buyer Personas & Demand Generation Process: An Event Recap

November 19, 2015

Jay Hidalgo, President of the Barzel Group, joined us last week to present on demand generation at New Vintage Place on the West Side of Grand Rapids. He walked us through the components marketers can use to create a demand generation program, and then showed us how to apply what we learned. Jay has provided a summary in easy-to-follow, implementable […]

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Recap: Empathy as a Competitive Advantage for Corporate Growth, featuring Martha Pease

October 21, 2015

Last week, corporate consultant and CEO of DEMANDWERKS Martha Pease shared with audiences her tools for leveraging empathy to boost bottom lines with the AMA and ACG West Michigan. In our first event partnership, both our local AMA and ACG chapters brought attendees to a new venue: New Vintage Place, on the West Side. As […]

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PR and Content Marketing for B2B Marketers

September 28, 2015

B2B marketing is about cultivating thought leadership. You are still marketing to people who make the buying decisions and other influencers within an organization. Still, when 90% of customers will contact you when they are already ready to buy, you have to create content for them to find you in the first place. When you’re […]

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