Luncheon Recap: Why the Mobile User Experience Matters
March 2nd, 2017
by Dan Gibson
At our most recent luncheon event, we welcomed Katie VanderPloeg of Kmotion Design Inc. who educated attendees on why the mobile user experience matters. It’s no secret that mobile devices are vital to an effective marketing strategy and considering the user experience is what could make or break a campaign, or even your company.
Katie left the audience with strong data to support why the experience matters and how people across the globe are using mobile phones. She also explained how the idea of utilizing “micro moments” to capture customers has become a key strategy, and why your user experience should make it easy for users to find what they’re looking for at any given time.
Katie was generous enough to share her presentation with us and we’re happy to pass it along to all of our followers. Check it out below and make sure to view our other upcoming luncheon events!