AMA WM News & Blog Articles

PR: The Original Content Marketing Recap

September 28, 2015

Public Relations today is far more than news releases. Really, they are the reference point to a story – but it is the story that people connect with and engage with. News coverage or sharing by influencers in the social media space doesn’t start with your press release. It starts with building relationships, and maintaining them […]

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Everything is Connected: Inspiring a Collaborative Culture

June 4, 2015

Written by: Carrie Brown, AMAWM VP of Finance At the recent Everything is Connected conference, we explored the possibilities of a world where everything is interconnected. The American Marketing Association of West Michigan, along with AdFed West Michigan and aimWest collaborated to host industry experts from Google, GeLo Inc., Seamless, Start Garden, Comcast and AddThis on […]

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Getting more out of Google Analytics with Adam Henige – April Luncheon Recap

May 4, 2015

Our April luncheon, featuring Adam Henige of Netvantage Marketing, was a roaring success! Adam discussed how to get more out of Google Analytics, providing a good mix of high level insights and actionable steps virtually any marketer can take to step up their digital marketing game. You can view the slides for Adam’s presentation here. In […]

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Transform your relationship habits | Transform your career

April 28, 2015

On April 16, we joined authentic relationship expert, Ken Fortier of NetPlus Connections at Grand Rapids Brewing Co. to learn what it takes to form deeper, more meaningful connections with other professionals to achieve networking and business results. Personal and business relationships are closely tied. Technology, smartphones and our fast-paced culture have changed the way […]

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SEO Smackdown Panel – March Luncheon Recap

March 19, 2015

During last week’s monthly luncheon, we were joined by four experts in the SEO community for our SEO Smackdown Panel Discussion. Mike Wolf (The Stow Company), Sarah Mackenzie (FINE Design), Mike Buczek (Summit Sports) and the AMA’s own Jason Dodge (Black Truck Media) took the stage to field questions about the marketing industry’s great unknown: […]

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Moving Donors Up the Giving Pyramid with Angel Aloma – February Luncheon Recap

March 2, 2015

Last week, we had the distinct pleasure of learning from Angel Aloma, Executive Director for the international Christian aid organization, Food for the Poor (FFTP). With 96% of donations going directly to services, FFTP is both highly efficient and effective at cultivating its donor base. In his engaging, energetic manner, Aloma walked us through a complete […]

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Print & Everything Else with Daniel Dejan – January Luncheon Recap

January 26, 2015

Last Tuesday over 100 local marketing professionals listened to Daniel Dejan, print and creative manager for Sappi Fine Paper, present compelling data supporting strong demand for print and direct mail media. Titled “Print & Everything Else,” Dejan’s over ninety minute presentation looks at the neuroscientific research and series of national studies Sappi invested in to […]

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