AMA WM News & Blog Articles
A Letter from Your 2021-22 Chapter President
AMA West Michigan Members and Friends, Hello, my name is Trevor Wood. I am a Junior E-commerce Merchandiser at UFP Industries, serving HomeDepot.com and .ca. Previous to this role, I was the Merchandise Manager and Amazon Coordinator at Gazelle Sports for over 13 years. I’m excited to be jumping into the 2021-22 season as your […]
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A Letter from Your 2019-2020 President – Rebecca Dutcher
AMA West Michigan Members & Friends, It’s back to school time here in West Michigan, which means we’re getting ready to kick off our new season! After an incredible past season, we are thrilled to announce our 2019-20 season to you. If you’re connected to us on Facebook and other social channels, you know we’ve been busy […]
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How Brands Can Harness Influencer Marketing
Influencer marketing has been a hot topic for marketers the past several years, and because it is still a fairly new concept, it has left many scratching their heads. Because influencer marketing is different from traditional advertising, and there aren’t clear industry-wide guidelines or guaranteed results, it isn’t surprising that some marketers have been reluctant to […]
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Brand Values Drive Consumer Connections – Event Recap with Boxed Water is Better
Written by Emily Potts The team at AMA West Michigan was thrilled to welcome Rob Koenen, Chief Marketing Officer at Boxed Water, to be the presenter at the January 8th luncheon. Boxed Water, which was founded ten years ago in Michigan, is the first brand to offer a sustainable alternative to plastic bottles. They have […]
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The Year of Experience: A Letter from Your President, Meahgan Pear (2018-2019)
AMA West Michigan Members & Friends, Since April, our incredible board has been working hard planning a stellar season for our members as well as the greater West Michigan creative community, and we’re excited to share with you our goals for the 2018-19 season, or as we like to call it… THE YEAR OF EXPERIENCE. […]
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Market Responsibly: Your Content Needs an Editor
You eat, sleep, and breathe your brand; you can recite your elevator pitch backwards; and no one knows your customers like you do—not even your customers themselves. From defining personas to mapping journeys, you and your team have painstakingly crafted a strong strategy and the perfect content to inspire your audience to engage with your […]
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Selling your Brand Experience, Not Features
Think about your favorite brand. What draws you to them? Why is that brand top of mind? One of my favorite companies is Campbell’s. Now, while one of the reasons I buy Campbell’s soups is for their delicious flavor, that isn’t why they’re one of my favorite brands. I love Campbell’s, and many other brands, […]
Read MoreB2B Marketing: Don’t Waste Time on Boring Hard to Find Content!
A recent post from our national AMA headquarters offered some statistics and explanation on content created by B2B marketers, and how often it isn’t being used by sales people in their organization, mainly because they don’t know it exists or even where to find it. The article cites various challenges with content and the audience […]
Read MoreThe Role of Typography in Marketing with Terrance Weinzierl
At our most recent luncheon event we were lucky to have Terrance Weinzierl join us to explain the vital role typography plays in marketing. Below are just a few of the top take aways from his insightful talk: Type is everywhere. Every sign, billboard, shirt label, smartphone app, website, restaurant menu. Any one room/location can […]
Read MoreLuncheon Recap: Why the Mobile User Experience Matters
At our most recent luncheon event, we welcomed Katie VanderPloeg of Kmotion Design Inc. who educated attendees on why the mobile user experience matters. It’s no secret that mobile devices are vital to an effective marketing strategy and considering the user experience is what could make or break a campaign, or even your company. Katie […]
Read More2016 Marketing Year in Review
You’ve probably noticed the vast amount of discussion around how terrible 2016 was. We lost several renowned actors, musicians, entertainers, artists, leaders, and innovators in a year that was also filled with many tragic events, and an intense, closely covered controversial political race. Did someone say downer? While we agree 2016 was rough, we want […]
Read MoreMaximize Your College Experience; Get Involved!
It’s the start of a new school year for many students attending colleges and universities. It is also a new beginning, whether it’s your freshman or senior year of college. And if you’ve always wanted to get involved, whether it be a club or to spend some hours volunteering, now is the perfect time to […]
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