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Marketers in Motion Podcast

Welcome to the Marketers In Motion Podcast powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialogue, fuel creativity, and create a community for marketers everywhere. Let the inspiration and dialogue begin.

The Marketers In Motion Podcast is on iTunes, Stitcher, and SoundCloud where we encourage you not only to subscribe to our podcast but review, ask questions, get involved and engage with us. Have a question, or a topic request, or something to add, contact us or comment on the podcast.

 

 

 

Episode 19-Visual Marketing & Photography

Visual Marketing & Photography

Visual Marketing & Photography is a major component of brand storytelling. Every photo and visual element you share is a direct representation of your organization. In this episode we’ll discuss […]

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Bill McKendry speaking about nonprofit marketing at an AMAWM Lunch

ROI of the Third Kind

Bill McKendry has been mixing business and nonprofit organization passion and purpose with clients for over 25 years. In this podcast we discuss how best to create brand and cause […]

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John Tegner speaking at AMA-WM lunch

What’s Next In E-Commerce Marketing

E-Commerce is a daunting topic for marketers everywhere. We’ll work through 10 questions your e-commerce business can use to align and focus your organization for success. These include consumers and […]

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Jason Schemmel speaking at AMAWM Lunch

The Evolution of Content Marketing

 Over the years, we have become a society reliant on technology more than ever, and therefore, more “connected.” We no longer knock on the door, we text them “here.” […]

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Michael Barber speaking at WMAMA event

Bloody Hell! The Convergence of Content, Email & My British Mum

E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any tactic in your marketing plan. […]

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SEO Smackdown 3.0

After two highly engaged and attended SEO Smackdowns, we brought back this popular panel topic to kick off the 2019-2020 season with a bang. Get ready for some heated debates, […]

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5 Key Elements Of Effective Brand Stories

With brands and marketers increasingly taking up the torch of storytelling, partnering with publishers on native ads and leveraging content across their own properties, there are plenty of tips, tricks […]

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Website Maximization

 It’s 2019, but ineffective, outdated and unhelpful websites still hamstring the majority of marketers. New technology and experiences continue to push the web forward every day, but often, sites […]

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Data Privacy & Legal Podcast EP 11

Data Privacy & Legal

Data Privacy & Legal It is easier than ever to create and maintain a website. However, there are many pitfalls and potential liabilities that quietly exist in cyberspace. Anyone publishing […]

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Episode 10-Customer Experience

Customer Experience

Customer Experience Why is differentiation important? Why should companies care? It’s easy to follow the crowd. It’s easy to blend in. It seems smart to do what other brands are […]

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Pace Layering

Pace Layering

Pace Layering With constant change in the Marketing Technology (aka martech) landscape, there are now more options available to businesses of all sizes for lead generation and engagement strategies than […]

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Entrepreneurial Marketing Graphic

Entrepreneurial Marketing

Entrepreneur Marketing Panel Today, staying agile and keeping an entrepreneurial mindset—regardless of business size, age or industry—is proving to be essential. As competition tightens, and industries continue to evolve and […]

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Marketing & Sales: Why Marketing Comes First

Marketing & Sales: Why Marketing Comes First

Marketing & Sales: Why Marketing Comes First The silos between sales and marketing are legendary. If you’ve ever worked for an organization where the two departments live together in peace […]

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Email Marketing Isn’t Dead

Email Marketing – The Gift That Keeps on Giving How do we create emails that people love? We can all agree that email marketing is one of, if not the […]

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Influencer Marketing Podcast

Influencer Marketing Panel Discussion Influencer marketing. A popular buzzword and a top marketing trend, but, really, what does it mean? We know marketing pros across industries are looking for ways […]

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