Visual Marketing & Photography
February 23rd, 2020
by Josh Janowiak
Visual Marketing & Photography is a major component of brand storytelling. Every photo and visual element you share is a direct representation of your organization. In this episode we’ll discuss the impact your company’s own images make on all of your marketing materials. We’ll also reveal insider tidbits about how all images on the web are found by search engines, how search can tell when stock photos are being used, why that impacts your reach, and how original photography can lead to a significant increase in conversions.
- Visual Storytelling
- Photography Tips & Strategy
- Digital Asset Management
- Stock Images
- Image SEO
- Copyright & Usage Rights
- Visual Marketing Trends
Adam Bird of Bird + Bird Studio is part of a husband & wife team that works with a variety of clients nationally, from their studio located in the heart of downtown Grand Rapids. His career started early freelancing for local newspapers while in high school and throughout college. This evolved into working as a freelance photojournalist for regional and national newspapers and news-wire agencies. With declining trends in the news print business and with the shift of entertainment and news online, Adam started a studio and became Adam Bird, Photographer.
He’s also been an ongoing AMAWM sponsor and his team is responsible for all of our awesome event photos online at AMAwestmichigan.org.
Links & Resources
Digital Asset Management Software
The Act of Creation-Arthur Koestler
Associated MIM Podcasts
Check out this episode for more on Data, privacy, and legal issues including intellectual property, copyrights, and trademarks.
Strengthen Your Brand Through Multimedia Marketing-Episode 20
Coming Soon! This podcast will be published in mid-March and features a panel discussion on how to best integrate photography, video, audio, blogs, and podcasts into your campaigns.
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