Influencer Marketing Podcast

March 8th, 2019

by Josh Janowiak

Influencer Marketing Panel Discussion

Influencer marketing. A popular buzzword and a top marketing trend, but, really, what does it mean? We know marketing pros across industries are looking for ways to integrate influencer marketing into their strategy, but doing so in a smart and authentic way remains a challenge.

This was the topic of a recent panel discussion held with three of West Michigan’s brightest influencers on how you can harness influencer marketing in a way that makes sense for your business and brand. The panel discussed how you can approach, interact, and work with influencers to help drive your marketing efforts.

Since the panel was held in a Q&A format with a moderator, we thought it would be best to record the panel discussion for rebroadcasting on today’s podcast.

One thing that is important to note is that while we were speaking to influencers that live in West Michigan, their audiences are spread throughout the United States and the marketing concepts discussed are applicable nationally and internationally.

Key Topics

  • Influencer Marketing
  • Audiences & Follower Counts
  • Authenticity & Causes
  • Costs & Numbers

Meet The Panel

Liz Della Croce
The Lemon Bowl
Liz Della Croce is the creator and author of The Lemon Bowl®, a healthy food and travel blog. Since 2010, Liz has grown a loyal following of health-conscious readers.


Jill Gleason
Good Life for Less (JillGG)
Jill began her fashion blog, Good Life for Less, as a creative outlet for herself, but soon found that her blog inspired many women as well.


Emily Richett
Emily Richett is the founder and owner of HAPPY PR, a public relations and marketing firm. Not only does Emily connect brands with influencers daily, but is one herself.

Podcast Show Notes

The Influencer Marketing presentation slides are posted below in their entirety and provide details on what was covered in the February lunch panel discussion.

Influencer Marketing Presentation Slides

Here are few slides to give you an overview of the topics and stats covered in the panel discussion: