Crafting Your Personal Brand

April 11th, 2016

by Felicia Rowley


Branding has long been associated with products and companies. It is the symbols, colors, wording, and even the emotions associated with it. Not only is a brand all of these things, but also how it is perceived in the mind. All these factors are essentially what differentiates each one from the other. That’s what makes branding so exciting!

But what is personal branding? Although this might be unfamiliar to some, it is not necessarily for marketing professionals like ourselves. The real question is, are we taking full advantage of our own skills and expertise? As marketers, branding is a key skill that we should all be dedicated to and applying every single day.  Why? For one, we live in a competitive business environment. Two, it’s a great way to showcase how you want others to perceive you.  

In order to develop your personal brand, you’ll need to ask yourself a few questions:

  • Who is your target audience?
  • What is your goal?
  • How do you want to be perceived?
  • What are your values?

How will you market your brand? This is often the most critical aspect of your personal brand. The way you market yourself is how people are going to perceive you. The most effective and least costly way is through the digital realm. Professional social media accounts and websites are just a few ways to build your personal brand without breaking the bank. If your looking to secure a job, this is often the first place employers will look. That is why it is so important to maintain your social media in a way that will reflect who you are and what your personal brand says about you!

Besides your online presence, being apart of organizations such as AMA of West Michigan is another great way to enhance your personal brand. The ability to meet with other professionals in your industry, while supporting local businesses and charities can say a lot about what you represent as a professional in marketing. Above all, being associated with a professional organization also shows employers your dedication and desire to stay knowledgeable in your profession. As a young professional myself, AMA has certainly helped to improve my personal brand and a future career in marketing!

If you’re looking to develop your personal brand, consider joining AMA if you haven’t already!