AMA WM News & Blog Articles
Speed Dating Success and The Luncheon Venue Reveal!
We want to thank everyone that came out last Tuesday for our new season kickoff and speed dating networking event! It was one of our best networking events and we […]
Read MoreA Message From Our President and HUGE Announcements. Let’s PARTY!
Hello West Michigan Marketers! After 3 years on the Board of AMA, I’m very excited to be kicking this year off as the President of our West Michigan Chapter! It’s […]
Read More5 Essential Tips for Summer Internship Success
It’s that time of year when internships are in full swing for many students like myself. A lot of hard work and determination has occurred up to this point. You’ve […]
Read More5 reasons to join AMA West Michigan and Our Secret Spring Promo Reveal!
Got a major case of the Mondays 🙁 ? Looking for a good deal to kickoff the week? The AMA West Michigan is here for you and we’re offering up […]
Read MoreHow the Digital Age has Changed the HR Marketing & PR Game
The definition behind recruitment is to enlist people to join your organization or business. Many years ago, recruiters did this by picking up a physical phone book and calling candidates […]
Read More5 Key Elements to Effective Integrated Marketing
Kimberly Elmore, Marketing Manager and Creative Consultant for Gilson Graphics shared what effective integrated marketing means to her and how she keeps things highly creative and engaging. She explained how […]
Read MoreCrafting Your Personal Brand
Branding has long been associated with products and companies. It is the symbols, colors, wording, and even the emotions associated with it. Not only is a brand all of these […]
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Open Board Positions With AMA West Michigan!
Hello West Michigan professionals! With our 2015-2016 season coming to a close in just a couple months, we’ve started planning for the 2016-2017 season. We’re currently looking to fill two […]
Read MoreWinning Big with Digital Advertising Recap
On Tuesday, March 8, AMA of West Michigan welcomed Jason Dodge, founder of BlackTruck Media + Marketing, who presented on Winning Big with Digital Advertising. In a cause-effect kind of […]
Read MoreEvent Preview: Jason Dodge of BlackTruck Media + Marketing
On Tuesday March 8th, AMA of West Michigan will host an exciting informational luncheon by Jason Dodge, founder of BlackTruck Media + Marketing, featuring a presentation on “digital advertising platforms”. […]
Read MoreSummer Internships: When Should I Start Searching?
Summer Internships are crucial to gaining necessary experience within your field of study. The benefits are endless – from establishing professional connections to learning how to use important technology platforms […]
Read MoreInbound Marketing: The Journey From Stranger to Customer
Did you know? AMA West Michigan is hosting MINDSCAPE’s very own CEO and Co-Founder, Pete Brand, this Tuesday, February 9th. This is the perfect opportunity for those looking to network, […]
Read MoreThe Importance of Mentors in Marketing
I think many college students, or even recent graduates, view mentors as a useful resource when entering the workforce and learning how to navigate our paths. I believe that having […]
Read MoreBold Moves with boldSOCKS
Desire transcends the idea of growing your business; desire is setting out to change the world or disrupt the current state of an industry. That is just one of the […]
Read More4 Ways to Shake up Your Marketing
Creative Advice from Mig Reyes of Basecamp This week, the AMAWM welcomed Mig Reyes to Grand Rapids. In case you missed it, we’ll fill you in. Mig heads up marketing […]
Read MoreCRM: Demand Through Delivery
Managing the Customer Experience with CRM This guest blog is from one of our AMA West Michigan Sponsors, DPT. Henry Morley, founder and Managing Partner at DPT, has provided insight […]
Read MoreDeveloping Your Buyer Personas & Demand Generation Process: An Event Recap
Jay Hidalgo, President of the Barzel Group, joined us last week to present on demand generation at New Vintage Place on the West Side of Grand Rapids. He walked us through the […]
Read MoreRecap: Empathy as a Competitive Advantage for Corporate Growth, featuring Martha Pease
Last week, corporate consultant and CEO of DEMANDWERKS Martha Pease shared with audiences her tools for leveraging empathy to boost bottom lines with the AMA and ACG West Michigan. In […]
Read MorePR and Content Marketing for B2B Marketers
B2B marketing is about cultivating thought leadership. You are still marketing to people who make the buying decisions and other influencers within an organization. Still, when 90% of customers will […]
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