Blog

Marketing That Moves: AMAWM’s Mission for 2017 – 2018

September 7th, 2017

by AMAWM

Welcome back to another great year with the American Marketing Association of West Michigan. Over the summer, the AMAWM board got together, reflected on the previous year, and got to planning. Based on some surveys, general feedback, and conversations from members, it was clear what changes needed to be made and what our audience really wanted. This year, we have made it our mission to engage our audience in luncheons, workshops, networking events, and other resources that provide the education and take-aways they need to get their professional marketing efforts moving in the right direction. We want you to take what you learned and be able to apply it to real life marketing challenges. With that, AMAWM is proud to announce this year’s... Read More

Read and refresh! Good Reads for Marketers

August 7th, 2017

by AMAWM

Whether you’re reading beachside, poolside or inside somewhere air-conditioned this summer, soon to be fall – here are a few book ideas from some of our own AMA of West Michigan Board Members.   Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley Jason Dodge, Founder of BlackTruck Media + Marketing shares, “A little known secret at BlackTruck is that we have an expanding collection of business and marketing-related books on the shelf.” One of the books Jason recommends is Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley. He likes her fresh approach to online written content. “Ann’s insight on content is straight and to the point,” says Jason. Reading Everybody Writes is a great... Read More

3 Ways Avoiding Video Marketing Is Hurting Your Strategy

April 10th, 2017

by Megan Prangley

Are you one of the businesses who still isn’t producing video content for your website or social media channels? You’re not alone; some organizations worry that video marketing is just a passing trend, that it’s too expensive to keep up with, or that their target audience isn’t even watching them. These common misconceptions could do you and your organization a huge disservice. Any sized company across all verticals, even manufacturing, can benefit from even a few simple, thirty-second videos. If you’re afraid to take the leap into video, you’re missing out on the many intrinsic rewards. Keep reading for some of the ways your business is suffering due to a lack of video content. SEO Opportunities Search Engine Optimization, or SEO, is an... Read More

What 12,480 Hours Taught Me About Digital and Social Media Marketing

April 3rd, 2017

by Clayton Carroll

When I started a sales job in 2011, someone shared with me Alec Baldwin’s “Always be closing” scene from the movie Glengarry Glenn Ross.  12,480 hours worth of sales and marketing experience later, I read that quote now as “Digital marketing leads to always be closing”. Let’s Start at the Beginning I spent the first part of my career in more traditional sales and marketing.  Since I worked at a fast growing small manufacturing company, any day could see me to fill one of 10 different roles but I mainly focused on sales and marketing. Every day I would hustle, make deals and move onto the next one.  The formula was make it and sell it.  I was the “sell it” part of... Read More

Luncheon Recap – Change & Opportunity in Modern Media with Emily Richett-Hughes

January 16th, 2017

by Dan Gibson

This past Tuesday Emily Richett-Hughes helped us discover how modern media continues to progress and how the changes are opening up exciting opportunities. If you’re feeling disappointed that you happened to miss out on our latest luncheon event, as always, we’ve got your back. Check out top take aways heard straight from attendees and connect with us to keep the conversation going. We’re experiencing a complete shift in the PR industry as social media allows everyone to be a “journalist” You don’t need to be an expert to have your voice heard, Simply contributing to the conversation is extremely powerful. Spend some extra time to know your story and come up with creative ways to share that with your audience. It’s easy to... Read More

The Benefits of LinkedIn Vs. the Traditional Resume

November 29th, 2016

by Felicia Rowley

College is a time for exploring your interests, finding yourself, and learning how to be independent. But most importantly, landing your dream job! Typically this happens post graduation, but after all, isn’t that the real reason you went to college? If you’re like me, nearing the end of your college career, building your professional and personal brand becomes critical. You’ve polished your resume, but have you prepared your LinkedIn page for the professional online world? Whether it’s a yes or a no, it’s never too late to create a LinkedIn profile or add some finishing touches to what you already have. However, the sooner the better. Here are 6 key benefits to utilizing LinkedIn as a college student: 1. Information All in One Spot... Read More

Top 10 Takeaway’s – Snapchat for Marketing Professionals Luncheon

September 20th, 2016

by Dan Gibson

Last week we kicked off our new season of luncheon events at our new amazing location! Marketers from all over West Michigan attended the “Snapchat for Marketing Professionals” event at the GRAM. Our friend Austin Pierce and his talented team from RCP Marketing, presented on how Snapchat can be utilized in our marketing strategy. We learned together, ate together, and left feeling excited about the possibilities of using Snapchat when we got back to our desks! We polled the audience to learn what they found most interesting or valuable about the talk or event as a whole. We’re super nice people and thought it would be cool to share those insights with all of our marketing peers, in case some of you missed... Read More

Fantasy Brands That Will Lead You to a Championship

September 8th, 2016

by Dan Gibson

We’ve all heard of Fantasy Sports and we all know someone obsessed with their team, consisting of real life professional athletes. I’ve played fantasy football for several years (being called a nerd is nothing new to me) and I’m still hooked, excited, and hopeful to win the league I’m in and the cash prize that comes with the title. The NFL regular season starts tonight and right now, I’m confident my team is the best! Don’t ask me what I think next week though… As I was researching and preparing for my league’s draft this past week, I started to think of other applications for the “fantasy” concept and thought I would explore how it can relate to brands. Yes, also nerdy. As marketers, the wheels... Read More