Blog

September 7th, 2017

by AMAWM

Welcome back to another great year with the American Marketing Association of West Michigan. Over the summer, the AMAWM board got together, reflected on the previous year, and got to planning. Based on some surveys, general feedback, and conversations from members, it was clear what changes needed to be made and what our audience really wanted. This year, we have made it our mission to engage our audience in luncheons, workshops, networking events, and other resources that provide the education and take-aways they need to get their professional marketing efforts moving in the right direction. We want you to take what you learned and be able to apply it to real life marketing challenges. With that, AMAWM is proud to announce this year’s... Read More

April 10th, 2017

by Megan Prangley

Are you one of the businesses who still isn’t producing video content for your website or social media channels? You’re not alone; some organizations worry that video marketing is just a passing trend, that it’s too expensive to keep up with, or that their target audience isn’t even watching them. These common misconceptions could do you and your organization a huge disservice. Any sized company across all verticals, even manufacturing, can benefit from even a few simple, thirty-second videos. If you’re afraid to take the leap into video, you’re missing out on the many intrinsic rewards. Keep reading for some of the ways your business is suffering due to a lack of video content. SEO Opportunities Search Engine Optimization, or SEO, is an... Read More

January 16th, 2017

by Dan Gibson

This past Tuesday Emily Richett-Hughes helped us discover how modern media continues to progress and how the changes are opening up exciting opportunities. If you’re feeling disappointed that you happened to miss out on our latest luncheon event, as always, we’ve got your back. Check out top take aways heard straight from attendees and connect with us to keep the conversation going. We’re experiencing a complete shift in the PR industry as social media allows everyone to be a “journalist” You don’t need to be an expert to have your voice heard, Simply contributing to the conversation is extremely powerful. Spend some extra time to know your story and come up with creative ways to share that with your audience. It’s easy to... Read More

January 10th, 2017

by Dan Gibson

You’ve probably noticed the vast amount of discussion around how terrible 2016 was. We lost several renowned actors, musicians, entertainers, artists, leaders, and innovators in a year that was also filled with many tragic events, and an intense, closely covered controversial political race. Did someone say downer? While we agree 2016 was rough, we want to take a look back at the bright side of 2016 from a marketing perspective, and kick 2017 off on a high note by sharing some milestones and exciting happenings the AMA West Michigan Chapter experienced. We also want to mention several marketing headlines, hot topics, and trends from that past year that we envision will continue to strengthen in 2017. AMA West Michigan Chapter Headlines: Welcomed our... Read More

February 29th, 2016

by Felicia Rowley

On Tuesday March 8th, AMA of West Michigan will host an exciting informational luncheon by Jason Dodge, founder of BlackTruck Media + Marketing, featuring a presentation on “digital advertising platforms”. The perfect opportunity to learn how one of our own local ad gurus wins big with digital advertising! The digital advertising industry without a doubt is constantly evolving due to trending technologies that drive our world. One minute email marketing is a thing of the future, the next minute, a thing of the past. So how does BlackTruck Media + Marketing keep up with these trends? For Jason, keeping up with the continuous technological changes has been “the most difficult thing” he’s had to endure while working in the industry. Some of the... Read More

February 2nd, 2016

by Felicia Rowley

Did you know? AMA West Michigan is hosting MINDSCAPE’s very own CEO and Co-Founder, Pete Brand, this Tuesday, February 9th. This is the perfect opportunity for those looking to network, enjoy some lunch, and learn a little bit about the inbound marketing hype! As marketers, we know that this industry is constantly changing and evolving because of technology. Digital marketing has been what we call, “the future of marketing.” But for most of us, outbound marketing or “traditional marketing” has been our go-to approach. Methods like print ads, billboards, email blasts, television, and trade shows have been what we also call the “norm” of marketing. So how did we go from outbound to inbound? Simply put, the digital age has in a way... Read More