January 23rd, 2019
by AMAWM
Written by Emily Potts The team at AMA West Michigan was thrilled to welcome Rob Koenen, Chief Marketing Officer at Boxed Water, to be the presenter at the January 8th luncheon. Boxed Water, which was founded ten years ago in Michigan, is the first brand to offer a sustainable alternative to plastic bottles. They have been very successful in creating a deeper connection with their customers, becoming a conduit between consumers and their growing desire to help the planet. This relationship has elevated Boxed Water to much more than just a water brand. Rob, who was there to discuss cause marketing, started out his presentation by saying that there is, in fact, no such thing as cause marketing. His opening statement garnered a... Read More