Blog

September 7th, 2017

by AMAWM

Welcome back to another great year with the American Marketing Association of West Michigan. Over the summer, the AMAWM board got together, reflected on the previous year, and got to planning. Based on some surveys, general feedback, and conversations from members, it was clear what changes needed to be made and what our audience really wanted. This year, we have made it our mission to engage our audience in luncheons, workshops, networking events, and other resources that provide the education and take-aways they need to get their professional marketing efforts moving in the right direction. We want you to take what you learned and be able to apply it to real life marketing challenges. With that, AMAWM is proud to announce this year’s... Read More

August 7th, 2017

by AMAWM

Whether you’re reading beachside, poolside or inside somewhere air-conditioned this summer, soon to be fall – here are a few book ideas from some of our own AMA of West Michigan Board Members.   Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley Jason Dodge, Founder of BlackTruck Media + Marketing shares, “A little known secret at BlackTruck is that we have an expanding collection of business and marketing-related books on the shelf.” One of the books Jason recommends is Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley. He likes her fresh approach to online written content. “Ann’s insight on content is straight and to the point,” says Jason. Reading Everybody Writes is a great... Read More

November 29th, 2016

by Felicia Rowley

College is a time for exploring your interests, finding yourself, and learning how to be independent. But most importantly, landing your dream job! Typically this happens post graduation, but after all, isn’t that the real reason you went to college? If you’re like me, nearing the end of your college career, building your professional and personal brand becomes critical. You’ve polished your resume, but have you prepared your LinkedIn page for the professional online world? Whether it’s a yes or a no, it’s never too late to create a LinkedIn profile or add some finishing touches to what you already have. However, the sooner the better. Here are 6 key benefits to utilizing LinkedIn as a college student: 1. Information All in One Spot... Read More

October 7th, 2016

by Felicia Rowley

It’s the start of a new school year for many students attending colleges and universities. It is also a new beginning, whether it’s your freshman or senior year of college.  And if you’ve always wanted to get involved, whether it be a club or to spend some hours volunteering, now is the perfect time to do so! More than ever, being involved has become one of the most important things you can do while in college. We’re living in an increasingly tech focused world that has made job and internship opportunities more readily available and easier to find. However, the people we meet and connect with will open more valuable doors in a competitive job market. Being active outside of class and taking advantage... Read More

June 24th, 2016

by Felicia Rowley

It’s that time of year when internships are in full swing for many students like myself. A lot of hard work and determination has occurred up to this point. You’ve probably gotten a year or two of college under your belt and have become passionate about your career and major choice. This is exactly where your internship comes in! But as many of us know, internships don’t always play out the way you may expect. Good news is, there are ways around the “intern stereotype”.  As a seasoned intern coming into my senior year of college, I have come up with several tips to better your internship experience whether it’s the first, second, or even third! 1.Talk with Your Boss Regularly Although it... Read More

April 11th, 2016

by Felicia Rowley

Branding has long been associated with products and companies. It is the symbols, colors, wording, and even the emotions associated with it. Not only is a brand all of these things, but also how it is perceived in the mind. All these factors are essentially what differentiates each one from the other. That’s what makes branding so exciting! But what is personal branding? Although this might be unfamiliar to some, it is not necessarily for marketing professionals like ourselves. The real question is, are we taking full advantage of our own skills and expertise? As marketers, branding is a key skill that we should all be dedicated to and applying every single day.  Why? For one, we live in a competitive business environment.... Read More

February 5th, 2016

by Stephanie Thwaites

Summer Internships are crucial to gaining necessary experience within your field of study. The benefits are endless – from establishing professional connections to learning how to use important technology platforms related to your discipline. Landing an internship with a well-respected company can give your resume and cover letter the boost needed to set you apart from other applicants competing for your dream job. So how do you get started? Firstly, meet with your school’s career services department. Find out which internships you’re eligible for and develop a solid resume. Next, attend an internship workshop to learn about the internship application process, tips on locating internships and how to showcase yourself as a rising star. When should this all take place? The summer internship... Read More

January 22nd, 2016

by Felicia Rowley

I think many college students, or even recent graduates, view mentors as a useful resource when entering the workforce and learning how to navigate our paths. I believe that having mentors throughout your entire life can be very beneficial, whether in your personal or professional life, and in my opinion, I believe that this relationship can be a win-win for both. That is just one reason why I decided to get involved with the collegiate chapter of the American Marketing Association (AMA) and become an ambassador for the AMA West Michigan Chapter. I feel like I have a team of mentors available that are willing to offer valuable advice. Since becoming involved in the AMA and having a mentor of my own in... Read More