Blog

Speed Dating Success and The Luncheon Venue Reveal!

August 29th, 2016

by Dan Gibson

We want to thank everyone that came out last Tuesday for our new season kickoff and speed dating networking event! It was one of our best networking events and we hope you all left with the same feeling of excitement that filled the room throughout the entire event! It was a great way for all of us to meet each other and share our marketing stories in a fun and efficient activity!   We enjoyed seeing so many new faces and getting the chance to talk to many of you! We hope you enjoyed meeting our amazing board and learning more about what the West Michigan AMA is all about. For those of you that couldn’t attend, we are happy to announce our... Read More

A Message From Our President and HUGE Announcements. Let’s PARTY!

August 15th, 2016

by Jen Wright

Hello West Michigan Marketers! After 3 years on the Board of AMA, I’m very excited to be kicking this year off as the President of our West Michigan Chapter! It’s such an honor to be leading the most incredible group of professionals that represent the oldest professional organization in West Michigan. Our new season begins soon and I’m thrilled to let you know what’s been going on behind the scenes. We’ve worked diligently this summer to enhance our events in creative ways and have put together an impressive lineup of speakers and programming for our luncheon events that you won’t want to miss. I know everyone that attends will leave feeling energized, informed, and ready to get to work! We are kicking this... Read More

5 reasons to join AMA West Michigan and Our Secret Spring Promo Reveal!

June 6th, 2016

by Dan Gibson

Got a major case of the Mondays 🙁 ? Looking for a good deal to kickoff the week? The AMA West Michigan is here for you and we’re offering up a killer deal of $50 off our membership cost right now through June 24th! Think how you can reinvest that money… 10 caramel lattes, 25 tacos, a nice steak dinner! Sign up now and you could have access to awesome perks including career development resources, subscriptions to marketing publications, full access to ama.org, and the opportunity to grow your network right in your own hometown! Are you a marketing pro that is thinking of becoming a member? A recent graduate that’s looking to meet local professionals? If so, keep on reading! I’m going to give you 5... Read More

Open Board Positions With AMA West Michigan!

March 30th, 2016

by Rachel Harden

Hello West Michigan professionals! With our 2015-2016 season coming to a close in just a couple months, we’ve started planning for the 2016-2017 season. We’re currently looking to fill two board positions. Graphic Designer – We need a designer who has a sharp eye and is interested in marketing. We’ll have you work on a couple small projects each month. Email Ninja – We’re looking for someone to make our eNewsletter their baby and make sure it has the best content and goes out on time. Interested? Email our V.P. of Communications, Kayden Grinwis, at kayden@cullgroup.com. p.s. Not sure if AMA is worth your time? We give you 5 reason you should join here

Event Preview: Jason Dodge of BlackTruck Media + Marketing

February 29th, 2016

by Felicia Rowley

On Tuesday March 8th, AMA of West Michigan will host an exciting informational luncheon by Jason Dodge, founder of BlackTruck Media + Marketing, featuring a presentation on “digital advertising platforms”. The perfect opportunity to learn how one of our own local ad gurus wins big with digital advertising! The digital advertising industry without a doubt is constantly evolving due to trending technologies that drive our world. One minute email marketing is a thing of the future, the next minute, a thing of the past. So how does BlackTruck Media + Marketing keep up with these trends? For Jason, keeping up with the continuous technological changes has been “the most difficult thing” he’s had to endure while working in the industry. Some of the... Read More

Inbound Marketing: The Journey From Stranger to Customer

February 2nd, 2016

by Felicia Rowley

Did you know? AMA West Michigan is hosting MINDSCAPE’s very own CEO and Co-Founder, Pete Brand, this Tuesday, February 9th. This is the perfect opportunity for those looking to network, enjoy some lunch, and learn a little bit about the inbound marketing hype! As marketers, we know that this industry is constantly changing and evolving because of technology. Digital marketing has been what we call, “the future of marketing.” But for most of us, outbound marketing or “traditional marketing” has been our go-to approach. Methods like print ads, billboards, email blasts, television, and trade shows have been what we also call the “norm” of marketing. So how did we go from outbound to inbound? Simply put, the digital age has in a way... Read More

Everything is Connected: Inspiring a Collaborative Culture

June 4th, 2015

by Rachel Harden

Written by: Carrie Brown, AMAWM VP of Finance At the recent Everything is Connected conference, we explored the possibilities of a world where everything is interconnected. The American Marketing Association of West Michigan, along with AdFed West Michigan and aimWest collaborated to host industry experts from Google, GeLo Inc., Seamless, Start Garden, Comcast and AddThis on May 20 at the JW Marriott in Grand Rapids. Speakers gave examples of how data is transforming our new interconnected world. Here is a snapshot: Alexandra Gonzalez from Google shared some interesting insights on a variety of topics. Her presentation on Google search emphasized that there is more than one way to use search. We search to find information, we search for entertainment, and we search to connect... Read More