Print & Everything Else with Daniel Dejan – January Luncheon Recap
January 26th, 2015
by Marjorie Steele
Last Tuesday over 100 local marketing professionals listened to Daniel Dejan, print and creative manager for Sappi Fine Paper, present compelling data supporting strong demand for print and direct mail media. Titled “Print & Everything Else,” Dejan’s over ninety minute presentation looks at the neuroscientific research and series of national studies Sappi invested in to better understand the future of print.
From a preference among Millennials for brands to communicate via print to a 400% increase among high end lifestyle magazines, Dejan made a strong case for the future of print—as long as it’s part of an integrated strategy.
Watch Mr. Dejan’s entire presentation here on his website, or read highlights of the ideas behind “Print & Everything Else” on the Grand Rapids Business Journal.