Blog

November 29th, 2016

by Felicia Rowley

College is a time for exploring your interests, finding yourself, and learning how to be independent. But most importantly, landing your dream job! Typically this happens post graduation, but after all, isn’t that the real reason you went to college? If you’re like me, nearing the end of your college career, building your professional and personal brand becomes critical. You’ve polished your resume, but have you prepared your LinkedIn page for the professional online world? Whether it’s a yes or a no, it’s never too late to create a LinkedIn profile or add some finishing touches to what you already have. However, the sooner the better. Here are 6 key benefits to utilizing LinkedIn as a college student: 1. Information All in One Spot... Read More

April 11th, 2016

by Felicia Rowley

Branding has long been associated with products and companies. It is the symbols, colors, wording, and even the emotions associated with it. Not only is a brand all of these things, but also how it is perceived in the mind. All these factors are essentially what differentiates each one from the other. That’s what makes branding so exciting! But what is personal branding? Although this might be unfamiliar to some, it is not necessarily for marketing professionals like ourselves. The real question is, are we taking full advantage of our own skills and expertise? As marketers, branding is a key skill that we should all be dedicated to and applying every single day.  Why? For one, we live in a competitive business environment.... Read More