Blog

A Message From Our President and HUGE Announcements. Let’s PARTY!

August 15th, 2016

by Jen Wright

Hello West Michigan Marketers! After 3 years on the Board of AMA, I’m very excited to be kicking this year off as the President of our West Michigan Chapter! It’s such an honor to be leading the most incredible group of professionals that represent the oldest professional organization in West Michigan. Our new season begins soon and I’m thrilled to let you know what’s been going on behind the scenes. We’ve worked diligently this summer to enhance our events in creative ways and have put together an impressive lineup of speakers and programming for our luncheon events that you won’t want to miss. I know everyone that attends will leave feeling energized, informed, and ready to get to work! We are kicking this... Read More

Event Preview: Jason Dodge of BlackTruck Media + Marketing

February 29th, 2016

by Felicia Rowley

On Tuesday March 8th, AMA of West Michigan will host an exciting informational luncheon by Jason Dodge, founder of BlackTruck Media + Marketing, featuring a presentation on “digital advertising platforms”. The perfect opportunity to learn how one of our own local ad gurus wins big with digital advertising! The digital advertising industry without a doubt is constantly evolving due to trending technologies that drive our world. One minute email marketing is a thing of the future, the next minute, a thing of the past. So how does BlackTruck Media + Marketing keep up with these trends? For Jason, keeping up with the continuous technological changes has been “the most difficult thing” he’s had to endure while working in the industry. Some of the... Read More

Inbound Marketing: The Journey From Stranger to Customer

February 2nd, 2016

by Felicia Rowley

Did you know? AMA West Michigan is hosting MINDSCAPE’s very own CEO and Co-Founder, Pete Brand, this Tuesday, February 9th. This is the perfect opportunity for those looking to network, enjoy some lunch, and learn a little bit about the inbound marketing hype! As marketers, we know that this industry is constantly changing and evolving because of technology. Digital marketing has been what we call, “the future of marketing.” But for most of us, outbound marketing or “traditional marketing” has been our go-to approach. Methods like print ads, billboards, email blasts, television, and trade shows have been what we also call the “norm” of marketing. So how did we go from outbound to inbound? Simply put, the digital age has in a way... Read More