Blog

Open Board Positions With AMA West Michigan!

March 30th, 2016

by Rachel Harden

Hello West Michigan professionals! With our 2015-2016 season coming to a close in just a couple months, we’ve started planning for the 2016-2017 season. We’re currently looking to fill two board positions. Graphic Designer – We need a designer who has a sharp eye and is interested in marketing. We’ll have you work on a couple small projects each month. Email Ninja – We’re looking for someone to make our eNewsletter their baby and make sure it has the best content and goes out on time. Interested? Email our V.P. of Communications, Kayden Grinwis, at kayden@cullgroup.com. p.s. Not sure if AMA is worth your time? We give you 5 reason you should join here

Event Preview: Jason Dodge of BlackTruck Media + Marketing

February 29th, 2016

by Felicia Rowley

On Tuesday March 8th, AMA of West Michigan will host an exciting informational luncheon by Jason Dodge, founder of BlackTruck Media + Marketing, featuring a presentation on “digital advertising platforms”. The perfect opportunity to learn how one of our own local ad gurus wins big with digital advertising! The digital advertising industry without a doubt is constantly evolving due to trending technologies that drive our world. One minute email marketing is a thing of the future, the next minute, a thing of the past. So how does BlackTruck Media + Marketing keep up with these trends? For Jason, keeping up with the continuous technological changes has been “the most difficult thing” he’s had to endure while working in the industry. Some of the... Read More

Summer Internships: When Should I Start Searching?

February 5th, 2016

by Stephanie Thwaites

Summer Internships are crucial to gaining necessary experience within your field of study. The benefits are endless – from establishing professional connections to learning how to use important technology platforms related to your discipline. Landing an internship with a well-respected company can give your resume and cover letter the boost needed to set you apart from other applicants competing for your dream job. So how do you get started? Firstly, meet with your school’s career services department. Find out which internships you’re eligible for and develop a solid resume. Next, attend an internship workshop to learn about the internship application process, tips on locating internships and how to showcase yourself as a rising star. When should this all take place? The summer internship... Read More

Inbound Marketing: The Journey From Stranger to Customer

February 2nd, 2016

by Felicia Rowley

Did you know? AMA West Michigan is hosting MINDSCAPE’s very own CEO and Co-Founder, Pete Brand, this Tuesday, February 9th. This is the perfect opportunity for those looking to network, enjoy some lunch, and learn a little bit about the inbound marketing hype! As marketers, we know that this industry is constantly changing and evolving because of technology. Digital marketing has been what we call, “the future of marketing.” But for most of us, outbound marketing or “traditional marketing” has been our go-to approach. Methods like print ads, billboards, email blasts, television, and trade shows have been what we also call the “norm” of marketing. So how did we go from outbound to inbound? Simply put, the digital age has in a way... Read More

The Importance of Mentors in Marketing

January 22nd, 2016

by Felicia Rowley

I think many college students, or even recent graduates, view mentors as a useful resource when entering the workforce and learning how to navigate our paths. I believe that having mentors throughout your entire life can be very beneficial, whether in your personal or professional life, and in my opinion, I believe that this relationship can be a win-win for both. That is just one reason why I decided to get involved with the collegiate chapter of the American Marketing Association (AMA) and become an ambassador for the AMA West Michigan Chapter. I feel like I have a team of mentors available that are willing to offer valuable advice. Since becoming involved in the AMA and having a mentor of my own in... Read More

Bold Moves with boldSOCKS

January 20th, 2016

by Dan Gibson

Desire transcends the idea of growing your business; desire is setting out to change the world or disrupt the current state of an industry. That is just one of the main themes that resonated with those in attendance for our January luncheon event, which featured boldSOCKS Co-Owner and Creative Director, Ryan Roff. Ryan took us through the process of how to tell your brand story using a well-known story arch. He used the boldSOCKS story as an example and took the audience on the boldSOCKS journey from initial concept to the current state, and even provided a sneak peak into the future for the creative and energetic brand. He outlined 5 story elements that will help with identifying the key moments of your... Read More