Blog

Demystifying AI: 3 Strategies You Can Apply Now

August 23rd, 2023

by AMAWM

Stop wondering how AI can work for you and start using it with practical strategies you can implement immediately. Demystifying AI: 3 Strategies You Can Apply Now Stop wondering how AI can work for you and start using it with practical strategies you can implement immediately. In this engaging session, you’ll: Get a clear understanding of the AI landscape Learn actionable strategies for applying AI to workflows See real-world AI demos Leave with a checklist of AI applications Whether you’re an AI novice or an experienced user, this session will instill you with confidence to put AI to work for your needs with accessible and approachable strategies you can act on now. About the Presenter: Elizabeth Geode, President and Founder of Ratliff Consulting... Read More

Strategy. Experience. Story. Unleash Your Marketing Magic with all Three

April 19th, 2023

by AMAWM

Strategy. Experience. Story. Hear from Meahgan Pear, AMA Board Member & Marketing Strategist Constant noise. Complex buyer journeys. Emerging technology. Marketers today are faced with a lot, not to mention a rapid pace of change. Developing revenue-generating GTM campaigns and programs are becoming even more challenging, especially those that authentically speak to your audience, add value, and deliver a seamless experience—all while standing out. It’s a tall order. Join us for our May AMA-WM session to learn how to leverage the power of strategy, experience design, and story to unlock your marketing magic with all three. Key takeaways: Learn how to develop a strong GTM strategy, the foundation for your marketing programs Understand the importance of customer experience (CX) design, and why it’s... Read More

AMA WM Spring Social

March 29th, 2023

by AMAWM

Spring Social networking. Meet and connect with AMA West Michigan Members and Board Members. This networking event is to get our members and West Michigan marketing community connected with each other. It’s a chance to meet our baord members, discuss the current state of marketing, provide input on upcoming AMA events and more. Light snacks, beverages, Beer & Wine will be provided. Please RSVP.

AMA WM Countdown to GA4 and the Event-Based Future of Measurement

March 21st, 2023

by AMAWM

Google sunsets “Universal Analytics” in July. We’ll discuss GA4, what is changing, why, and how you can prepare for it. You have 74 days (or less) left to learn Google Analytics 4 (GA4) before Google sunsets “Universal Analytics” and migrates everyone into the next era of digital measurement. We’ll discuss what is changing, why it’s changing, and how you can prepare for the July 1, 2023, switch. Speaker: Derek DeVries, Digital Marketing Strategist at BlackTruck Media + Marketing Why should you attend? Learn the differences between Universal Analytics (GA3) and Google Analytics 4 (GA4) Learn what you need to do to prepare for the switch on July 1, 2023 Learn what this means for the future of attribution/measurement in digital marketing About The... Read More

AMA WM Strategies to Engage Your Sales Team and Start Selling on Social

March 10th, 2023

by AMAWM

Join Adam Clarke, President of 1 Bold Step. He'll share proven tactics & data on how a sales team can help sell more through social media How can you sell more on social media while increasing the number of views, shares, likes, and comments of your company’s posts (without having to create a pay-to-play social strategy)? One easy way: encourage your sales team to engage with your accounts. Join Adam Clarke, President of 1 Bold Step, as he shares proven tactics and data on how your sales team can help your company sell more through your organic social media channels. Plus, you’ll learn tips on how to get them involved in the process. Sign up today to learn: The importance of having your... Read More

CRM Me ASAP

February 2nd, 2022

by AMAWM

How implementing Lead to Cash with CRMs can streamline data, topple silos, build relationships, and personalize customer experience. While it is important to land the next client, it is equally as important to ensure the success and experience of existing clients. During this event, we will be taking a deep dive into why the integrity of your processes and data is critical to continued customer experience and growth. We’ll discuss how your business is collecting data in a purposeful way and how this data can be used to elevate your top and bottom-line. As we see ‘big tech’ doubling down on consumer information and the evolution of the “Metaverse’ we’ll discuss why you should begin building your own Dataverse. We’ll also discuss how... Read More