AMA WM Countdown to GA4 and the Event-Based Future of Measurement

March 21st, 2023



American Marketing Association of West Michigan


L. William Seidman Center

50 Front Avenue Southwest, Grand Rapids, MI 49504

Grand Rapids, MI, US, 49504

Google sunsets “Universal Analytics” in July. We’ll discuss GA4, what is changing, why, and how you can prepare for it.

You have 74 days (or less) left to learn Google Analytics 4 (GA4) before Google sunsets “Universal Analytics” and migrates everyone into the next era of digital measurement. We’ll discuss what is changing, why it’s changing, and how you can prepare for the July 1, 2023, switch.

Speaker: Derek DeVries, Digital Marketing Strategist at BlackTruck Media + Marketing

Why should you attend?

  1. Learn the differences between Universal Analytics (GA3) and Google Analytics 4 (GA4)
  2. Learn what you need to do to prepare for the switch on July 1, 2023
  3. Learn what this means for the future of attribution/measurement in digital marketing

About The Speaker, Derek DeVries

Derek is a digital strategist at BlackTruck Media + Marketing, a digital marketing agency focused on improving clients’ online presence through honest SEO, SEM, and content marketing strategies. BlackTruck is a Moz-recommended agency and Google Partner.

With over 20 years of experience in digital marketing and public relations, Derek has worked for clients and agencies large and small. He’s had the opportunity to guide strategy and execution for a diverse array of brands in industries ranging from craft beer to tier 1 automotive suppliers to private equity.

Derek holds bachelor’s and master’s degrees in communications from Grand Valley State University.

Ticket Prices:

  • Member in-person – $25
  • Future Member in-person- $40
  • Ticket prices increase $5 after April 12th

*As a member, please use the code referenced in the membership newsletter, Marketer’s Minute, to redeem your registration discount.

Membership Information:

Come join the essential community for marketers. The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it’s all just $149/year.

For those who recently joined AMA, email a copy of your confirmation to to receive the member promo code for your discounted registration.