AMA WM Countdown to GA4 and the Event-Based Future of Measurement
March 21st, 2023
You have 74 days (or less) left to learn Google Analytics 4 (GA4) before Google sunsets “Universal Analytics” and migrates everyone into the next era of digital measurement. We’ll discuss what is changing, why it’s changing, and how you can prepare for the July 1, 2023, switch.
Speaker: Derek DeVries, Digital Marketing Strategist at BlackTruck Media + Marketing
Why should you attend?
- Learn the differences between Universal Analytics (GA3) and Google Analytics 4 (GA4)
- Learn what you need to do to prepare for the switch on July 1, 2023
- Learn what this means for the future of attribution/measurement in digital marketing
About The Speaker, Derek DeVries
Derek is a digital strategist at BlackTruck Media + Marketing, a digital marketing agency focused on improving clients’ online presence through honest SEO, SEM, and content marketing strategies. BlackTruck is a Moz-recommended agency and Google Partner.
With over 20 years of experience in digital marketing and public relations, Derek has worked for clients and agencies large and small. He’s had the opportunity to guide strategy and execution for a diverse array of brands in industries ranging from craft beer to tier 1 automotive suppliers to private equity.
Derek holds bachelor’s and master’s degrees in communications from Grand Valley State University.
- Member in-person – $25
- Future Member in-person- $40
- Ticket prices increase $5 after April 12th
*As a member, please use the code referenced in the membership newsletter, Marketer’s Minute, to redeem your registration discount.
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