Blog

November 29th, 2016

by Felicia Rowley

College is a time for exploring your interests, finding yourself, and learning how to be independent. But most importantly, landing your dream job! Typically this happens post graduation, but after all, isn’t that the real reason you went to college? If you’re like me, nearing the end of your college career, building your professional and personal brand becomes critical. You’ve polished your resume, but have you prepared your LinkedIn page for the professional online world? Whether it’s a yes or a no, it’s never too late to create a LinkedIn profile or add some finishing touches to what you already have. However, the sooner the better. Here are 6 key benefits to utilizing LinkedIn as a college student: 1. Information All in One Spot... Read More

February 29th, 2016

by Felicia Rowley

On Tuesday March 8th, AMA of West Michigan will host an exciting informational luncheon by Jason Dodge, founder of BlackTruck Media + Marketing, featuring a presentation on “digital advertising platforms”. The perfect opportunity to learn how one of our own local ad gurus wins big with digital advertising! The digital advertising industry without a doubt is constantly evolving due to trending technologies that drive our world. One minute email marketing is a thing of the future, the next minute, a thing of the past. So how does BlackTruck Media + Marketing keep up with these trends? For Jason, keeping up with the continuous technological changes has been “the most difficult thing” he’s had to endure while working in the industry. Some of the... Read More