Blog

April 3rd, 2017

by Clayton Carroll

When I started a sales job in 2011, someone shared with me Alec Baldwin’s “Always be closing” scene from the movie Glengarry Glenn Ross.  12,480 hours worth of sales and marketing experience later, I read that quote now as “Digital marketing leads to always be closing”. Let’s Start at the Beginning I spent the first part of my career in more traditional sales and marketing.  Since I worked at a fast growing small manufacturing company, any day could see me to fill one of 10 different roles but I mainly focused on sales and marketing. Every day I would hustle, make deals and move onto the next one.  The formula was make it and sell it.  I was the “sell it” part of... Read More

September 20th, 2016

by Dan Gibson

Last week we kicked off our new season of luncheon events at our new amazing location! Marketers from all over West Michigan attended the “Snapchat for Marketing Professionals” event at the GRAM. Our friend Austin Pierce and his talented team from RCP Marketing, presented on how Snapchat can be utilized in our marketing strategy. We learned together, ate together, and left feeling excited about the possibilities of using Snapchat when we got back to our desks! We polled the audience to learn what they found most interesting or valuable about the talk or event as a whole. We’re super nice people and thought it would be cool to share those insights with all of our marketing peers, in case some of you missed... Read More