Blog

August 29th, 2016

by Dan Gibson

We want to thank everyone that came out last Tuesday for our new season kickoff and speed dating networking event! It was one of our best networking events and we hope you all left with the same feeling of excitement that filled the room throughout the entire event! It was a great way for all of us to meet each other and share our marketing stories in a fun and efficient activity!   We enjoyed seeing so many new faces and getting the chance to talk to many of you! We hope you enjoyed meeting our amazing board and learning more about what the West Michigan AMA is all about. For those of you that couldn’t attend, we are happy to announce our... Read More

April 11th, 2016

by Felicia Rowley

Branding has long been associated with products and companies. It is the symbols, colors, wording, and even the emotions associated with it. Not only is a brand all of these things, but also how it is perceived in the mind. All these factors are essentially what differentiates each one from the other. That’s what makes branding so exciting! But what is personal branding? Although this might be unfamiliar to some, it is not necessarily for marketing professionals like ourselves. The real question is, are we taking full advantage of our own skills and expertise? As marketers, branding is a key skill that we should all be dedicated to and applying every single day.  Why? For one, we live in a competitive business environment.... Read More

March 30th, 2016

by Rachel Harden

Hello West Michigan professionals! With our 2015-2016 season coming to a close in just a couple months, we’ve started planning for the 2016-2017 season. We’re currently looking to fill two board positions. Graphic Designer – We need a designer who has a sharp eye and is interested in marketing. We’ll have you work on a couple small projects each month. Email Ninja – We’re looking for someone to make our eNewsletter their baby and make sure it has the best content and goes out on time. Interested? Email our V.P. of Communications, Kayden Grinwis, at kayden@cullgroup.com. p.s. Not sure if AMA is worth your time? We give you 5 reason you should join here

February 5th, 2016

by Stephanie Thwaites

Summer Internships are crucial to gaining necessary experience within your field of study. The benefits are endless – from establishing professional connections to learning how to use important technology platforms related to your discipline. Landing an internship with a well-respected company can give your resume and cover letter the boost needed to set you apart from other applicants competing for your dream job. So how do you get started? Firstly, meet with your school’s career services department. Find out which internships you’re eligible for and develop a solid resume. Next, attend an internship workshop to learn about the internship application process, tips on locating internships and how to showcase yourself as a rising star. When should this all take place? The summer internship... Read More

January 22nd, 2016

by Felicia Rowley

I think many college students, or even recent graduates, view mentors as a useful resource when entering the workforce and learning how to navigate our paths. I believe that having mentors throughout your entire life can be very beneficial, whether in your personal or professional life, and in my opinion, I believe that this relationship can be a win-win for both. That is just one reason why I decided to get involved with the collegiate chapter of the American Marketing Association (AMA) and become an ambassador for the AMA West Michigan Chapter. I feel like I have a team of mentors available that are willing to offer valuable advice. Since becoming involved in the AMA and having a mentor of my own in... Read More

January 20th, 2016

by Dan Gibson

Desire transcends the idea of growing your business; desire is setting out to change the world or disrupt the current state of an industry. That is just one of the main themes that resonated with those in attendance for our January luncheon event, which featured boldSOCKS Co-Owner and Creative Director, Ryan Roff. Ryan took us through the process of how to tell your brand story using a well-known story arch. He used the boldSOCKS story as an example and took the audience on the boldSOCKS journey from initial concept to the current state, and even provided a sneak peak into the future for the creative and energetic brand. He outlined 5 story elements that will help with identifying the key moments of your... Read More