Blog

April 19th, 2017

by Dan Gibson

A recent post from our national AMA headquarters offered some statistics and explanation on content created by B2B marketers, and how often it isn’t being used by sales people in their organization, mainly because they don’t know it exists or even where to find it. The article cites various challenges with content and the audience it should reach, both internally and externally. Key Takeaways ​What? B-to-B marketers and sales teams often aren’t on the same page, as 52% of marketing managers say sales teams don’t know where to find content. So what? Wasted content is wasted money; 38% of marketers say they aren’t sure if the content is serving its purpose. Now what? A first step to closing this gap is for organizations to discreetly measure... Read More

April 3rd, 2017

by Clayton Carroll

When I started a sales job in 2011, someone shared with me Alec Baldwin’s “Always be closing” scene from the movie Glengarry Glenn Ross.  12,480 hours worth of sales and marketing experience later, I read that quote now as “Digital marketing leads to always be closing”. Let’s Start at the Beginning I spent the first part of my career in more traditional sales and marketing.  Since I worked at a fast growing small manufacturing company, any day could see me to fill one of 10 different roles but I mainly focused on sales and marketing. Every day I would hustle, make deals and move onto the next one.  The formula was make it and sell it.  I was the “sell it” part of... Read More