Blog

In Customer Experience, Bigger isn’t Better; Better is Better

December 4th, 2017

by AMAWM

For far too long companies have focused on size. More profits. More subscribers. More customers. More leads in the funnel. Bigger, so the establishment believes, is better. I invite you to challenge that thinking for a moment. What if better were truly better? Charles Kuralt famously said, “Thanks to the Interstate Highway System, it is now possible to travel across the country from coast to coast without seeing anything.” He was right about Interstates, and if asked about business today, he might say, “Today, it is now possible to do business end-to-end without seeing or speaking to another human.” In many respects, technology has removed humanity from business and customer experience. I believe the most successful companies are those who embrace technology without losing humanity.... Read More

The Role of Typography in Marketing with Terrance Weinzierl

April 4th, 2017

by Dan Gibson

At our most recent luncheon event we were lucky to have Terrance Weinzierl join us to explain the vital role typography plays in marketing. Below are just a few of the top take aways from his insightful talk: Type is everywhere. Every sign, billboard, shirt label, smartphone app, website, restaurant menu. Any one room/location can easily have hundreds of types. Every individual letter was created by someone. There isn’t some magical program that generates the rest of the alphabet, numbers, and symbols after you create the first one or two. Fonts (especially for Terrance) are created using a combination of pen and paper, and electronic tools. Typically starts on paper or bar napkins. Then moves to the computer to elaborate on. Type is... Read More

5 Key Elements to Effective Integrated Marketing

April 19th, 2016

by Dan Gibson

Kimberly Elmore, Marketing Manager and Creative Consultant for Gilson Graphics shared what effective integrated marketing means to her and how she keeps things highly creative and engaging. She explained how her unique skillset and background has allowed her to be both left and right brained in order to dwell in the grey area between logic and creativity. She believes that tension drives her to produce artistic marketing materials that make an impact. She showed examples of past work and explained the process of creating those pieces while also describing how effective they ended up being. She outlined 5 key elements that go into all campaigns, both for Gilson and their customers. These elements act as a guide when developing integrated marketing pieces so... Read More