Blog

October 7th, 2016

by Felicia Rowley

It’s the start of a new school year for many students attending colleges and universities. It is also a new beginning, whether it’s your freshman or senior year of college.  And if you’ve always wanted to get involved, whether it be a club or to spend some hours volunteering, now is the perfect time to do so! More than ever, being involved has become one of the most important things you can do while in college. We’re living in an increasingly tech focused world that has made job and internship opportunities more readily available and easier to find. However, the people we meet and connect with will open more valuable doors in a competitive job market. Being active outside of class and taking advantage... Read More

September 20th, 2016

by Dan Gibson

Last week we kicked off our new season of luncheon events at our new amazing location! Marketers from all over West Michigan attended the “Snapchat for Marketing Professionals” event at the GRAM. Our friend Austin Pierce and his talented team from RCP Marketing, presented on how Snapchat can be utilized in our marketing strategy. We learned together, ate together, and left feeling excited about the possibilities of using Snapchat when we got back to our desks! We polled the audience to learn what they found most interesting or valuable about the talk or event as a whole. We’re super nice people and thought it would be cool to share those insights with all of our marketing peers, in case some of you missed... Read More

September 8th, 2016

by Dan Gibson

We’ve all heard of Fantasy Sports and we all know someone obsessed with their team, consisting of real life professional athletes. I’ve played fantasy football for several years (being called a nerd is nothing new to me) and I’m still hooked, excited, and hopeful to win the league I’m in and the cash prize that comes with the title. The NFL regular season starts tonight and right now, I’m confident my team is the best! Don’t ask me what I think next week though… As I was researching and preparing for my league’s draft this past week, I started to think of other applications for the “fantasy” concept and thought I would explore how it can relate to brands. Yes, also nerdy. As marketers, the wheels... Read More

August 29th, 2016

by Dan Gibson

We want to thank everyone that came out last Tuesday for our new season kickoff and speed dating networking event! It was one of our best networking events and we hope you all left with the same feeling of excitement that filled the room throughout the entire event! It was a great way for all of us to meet each other and share our marketing stories in a fun and efficient activity!   We enjoyed seeing so many new faces and getting the chance to talk to many of you! We hope you enjoyed meeting our amazing board and learning more about what the West Michigan AMA is all about. For those of you that couldn’t attend, we are happy to announce our... Read More

August 15th, 2016

by Jen Wright

Hello West Michigan Marketers! After 3 years on the Board of AMA, I’m very excited to be kicking this year off as the President of our West Michigan Chapter! It’s such an honor to be leading the most incredible group of professionals that represent the oldest professional organization in West Michigan. Our new season begins soon and I’m thrilled to let you know what’s been going on behind the scenes. We’ve worked diligently this summer to enhance our events in creative ways and have put together an impressive lineup of speakers and programming for our luncheon events that you won’t want to miss. I know everyone that attends will leave feeling energized, informed, and ready to get to work! We are kicking this... Read More