Blog

Inbound Marketing: The Journey From Stranger to Customer

February 2nd, 2016

by Felicia Rowley

Did you know? AMA West Michigan is hosting MINDSCAPE’s very own CEO and Co-Founder, Pete Brand, this Tuesday, February 9th. This is the perfect opportunity for those looking to network, enjoy some lunch, and learn a little bit about the inbound marketing hype! As marketers, we know that this industry is constantly changing and evolving because of technology. Digital marketing has been what we call, “the future of marketing.” But for most of us, outbound marketing or “traditional marketing” has been our go-to approach. Methods like print ads, billboards, email blasts, television, and trade shows have been what we also call the “norm” of marketing. So how did we go from outbound to inbound? Simply put, the digital age has in a way... Read More

Bold Moves with boldSOCKS

January 20th, 2016

by Dan Gibson

Desire transcends the idea of growing your business; desire is setting out to change the world or disrupt the current state of an industry. That is just one of the main themes that resonated with those in attendance for our January luncheon event, which featured boldSOCKS Co-Owner and Creative Director, Ryan Roff. Ryan took us through the process of how to tell your brand story using a well-known story arch. He used the boldSOCKS story as an example and took the audience on the boldSOCKS journey from initial concept to the current state, and even provided a sneak peak into the future for the creative and energetic brand. He outlined 5 story elements that will help with identifying the key moments of your... Read More

Developing Your Buyer Personas & Demand Generation Process: An Event Recap

November 19th, 2015

by Carrie Brown

Jay Hidalgo, President of the Barzel Group, joined us last week to present on demand generation at New Vintage Place on the West Side of Grand Rapids. He walked us through the components marketers can use to create a demand generation program, and then showed us how to apply what we learned. Jay has provided a summary in easy-to-follow, implementable steps: Knowing the Buyer – Defining Buyer Types or Personas This is a biographical sketch of the target buyer(s) that provides information about their background; challenges they face, typical daily activities, motivations, and defines their buying roles. Understanding the Buyer’s Thinking – Buying Process/Journey Status Quo and Problem Awareness are examples of phases that the buyer goes through when deciding to make a purchase. Content – Drafting a Blueprint/Outline Developing the... Read More