March 19th, 2018
by Becky McKendry, Senior Editor, Public Sector Consultants
You eat, sleep, and breathe your brand; you can recite your elevator pitch backwards; and no one knows your customers like you do—not even your customers themselves. From defining personas to mapping journeys, you and your team have painstakingly crafted a strong strategy and the perfect content to inspire your audience to engage with your company. But guess what? You’re still not done. You need an editor. To some, editing may seem like a luxury or, at a minimum, a relic reserved for scholarly and literary applications. But in an increasingly digital world, speed and quantity don’t set your content apart anymore. Everyone’s got something to say, and they’re saying it quickly. In this race to produce more content faster, quality is falling... Read More
