Blog

AMA WM February Virtual Luncheon - CRM me ASAP

CRM Me ASAP

February 2nd, 2022

by AMAWM

How Strategy + Technology = Infinite Customer Experience. When: February 16, 2022 | 11:45am - 1pm How implementing Lead to Cash with CRMs can streamline data, topple silos, build relationships, and personalize customer experience. About the Speaker, Dan McGraw- DPT Solutions Having spent more than 20 years connecting people, processes, and technology to drive business performance, Dan is a technology innovator and leader. He is passionate about leveraging technology to help improve business outcomes through digital transformation and industry disruption. Dan has a strong track record of building teams ranging from software development to product innovation and delivery. With experience, as both a client and a vendor, Dan has a unique ability to place himself in the customer’s shoes. Additionally, in serving throughout... Read More

A Letter from your 2021-2022 President (1) (1)

A Letter from Your 2021-22 Chapter President

September 21st, 2021

by AMAWM

AMA West Michigan Members and Friends, Hello, my name is Trevor Wood. I am a Junior E-commerce Merchandiser  at UFP Industries, serving HomeDepot.com and .ca. Previous to this role, I was the Merchandise Manager and Amazon Coordinator at Gazelle Sports for over 13 years. I’m excited to be jumping into the 2021-22 season as your President! This brings me to my first area of focus, filling our open board positions! So if you or someone you know is interested in helping an incredible group of people, send me a message at president@amawestmichigan.org – you can view other board opportunities here.  If there isn’t a specific role open, but you’re still interested in volunteering, we’d always love some extra help and depth on our... Read More

A Letter from Your 2019-2020 President – Rebecca Dutcher

September 17th, 2019

by AMAWM

AMA West Michigan Members & Friends, It’s back to school time here in West Michigan, which means we’re getting ready to kick off our new season! After an incredible past season, we are thrilled to announce our 2019-20 season to you. If you’re connected to us on Facebook and other social channels, you know we’ve been busy this summer. We’ve been adding incredible podcasts sharing important information for marketers, including Customer Experience, Pace Layering, and our most recent episode on Data Privacy & Legal on the Marketers in Motion podcast, which you can listen to any time. What’s Next > This year, we’re bringing you “What’s Next” – this theme means we’re focused on providing leading information with emerging insights and practices when it comes to... Read More

west michigan influencer panel

How Brands Can Harness Influencer Marketing

April 2nd, 2019

by AMAWM

Influencer marketing has been a hot topic for marketers the past several years, and because it is still a fairly new concept, it has left many scratching their heads. Because influencer marketing is different from traditional advertising, and there aren’t clear industry-wide guidelines or guaranteed results, it isn’t surprising that some marketers have been reluctant to begin using this tactic. Given that influencer marketing has been massively successful for many brands, both big and small, and that many in the industry are eager to learn more, we invited three successful influencers for a panel discussion to our February 5th  luncheon. Our panelists for this event, that gave attendees a unique perspective from the point of view of an influencer, were: Liz Della Croce, The... Read More

Brand Values Drive Consumer Connections – Event Recap with Boxed Water is Better

January 23rd, 2019

by AMAWM

Written by Emily Potts The team at AMA West Michigan was thrilled to welcome Rob Koenen, Chief Marketing Officer at Boxed Water, to be the presenter at the January 8th luncheon. Boxed Water, which was founded ten years ago in Michigan, is the first brand to offer a sustainable alternative to plastic bottles. They have been very successful in creating a deeper connection with their customers, becoming a conduit between consumers and their growing desire to help the planet. This relationship has elevated Boxed Water to much more than just a water brand. Rob, who was there to discuss cause marketing, started out his presentation by saying that there is, in fact, no such thing as cause marketing. His opening statement garnered a... Read More

Letter Cover Photo

The Year of Experience: A Letter from Your President, Meahgan Pear (2018-2019)

August 22nd, 2018

by AMAWM

AMA West Michigan Members & Friends, Since April, our incredible board has been working hard planning a stellar season for our members as well as the greater West Michigan creative community, and we’re excited to share with you our goals for the 2018-19 season, or as we like to call it… THE YEAR OF EXPERIENCE. Our core focus this year is to create an unparalleled experience that empowers our members to be bold in their careers and achieve their professional goals, whatever those might be. Through our programming, thought leadership, and our strong network – we are dedicated to creating a place for West Michigan marketers to call home. This year, with experience at the forefront, we’re focused on providing you with the... Read More