September 28th, 2015

by Rebecca Dutcher

B2B marketing is about cultivating thought leadership. You are still marketing to people who make the buying decisions and other influencers within an organization. Still, when 90% of customers will contact you when they are already ready to buy, you have to create content for them to find you in the first place. When you’re found online through search engines or relevant social channels, this can help you make RFP short lists, too. Highlight things in your industry, trends, even other companies (non-competitors) who are doing something new and interesting Share success stories and case studies of those who’ve used your products or services. Identify new applications for existing products/services Talk about the industry, it’s future and how you’re prepared B2B Marketing & Connecting with... Read More