February 14th, 2018

by Meagan Williams, Stevens Advertising, Production Lead/Account Executive

Think about your favorite brand. What draws you to them? Why is that brand top of mind? One of my favorite companies is Campbell’s. Now, while one of the reasons I buy Campbell’s soups is for their delicious flavor, that isn’t why they’re one of my favorite brands. I love Campbell’s, and many other brands, because of the emotional connections I have with them. Campbell’s commercials intentionally tug at the heartstrings. They incorporate every sense in their commercials; delicious looking soup, warm steam coming off of the bowl, calm music, and an “mmm” at the taste of it. Campbell’s is a Lovemark brand; it’s irreplaceable, their packaging is an icon of art, and people are loyal beyond reason. Because of this, when I... Read More