December 4th, 2017


For far too long companies have focused on size. More profits. More subscribers. More customers. More leads in the funnel. Bigger, so the establishment believes, is better. I invite you to challenge that thinking for a moment. What if better were truly better? Charles Kuralt famously said, “Thanks to the Interstate Highway System, it is now possible to travel across the country from coast to coast without seeing anything.” He was right about Interstates, and if asked about business today, he might say, “Today, it is now possible to do business end-to-end without seeing or speaking to another human.” In many respects, technology has removed humanity from business and customer experience. I believe the most successful companies are those who embrace technology without losing humanity.... Read More

December 8th, 2015

by Rebecca Dutcher

Managing the Customer Experience with CRM This guest blog is from one of our AMA West Michigan Sponsors, DPT. Henry Morley, founder and Managing Partner at DPT, has provided insight in CRM solutions and touches on information from recent presentations from Martha Pease, Empathy in Marketing and Jay Hidalgo, Developing You Demand Generation Processes.  Henry is a proven project leader and business strategist with more than 20 years experience helping companies grow and become more efficient. Demand Generation and lead management were primary topics at the November AMA luncheon. Jay Hidalgo’s message centered around defining six key ingredients to manage and generate demand to get prospects into your sales funnel. Aligning with that message, generating and managing leads needs to be included with... Read More