November 19th, 2015

by Carrie Brown

Jay Hidalgo, President of the Barzel Group, joined us last week to present on demand generation at New Vintage Place on the West Side of Grand Rapids. He walked us through the components marketers can use to create a demand generation program, and then showed us how to apply what we learned. Jay has provided a summary in easy-to-follow, implementable steps: Knowing the Buyer – Defining Buyer Types or Personas  This is a biographical sketch of the target buyer(s) that provides information about their background; challenges they face, typical daily activities, motivations, and defines their buying roles. Understanding the Buyer’s Thinking – Buying Process/Journey Status Quo and Problem Awareness are examples of phases that the buyer goes through when deciding to make a purchase. Content – Drafting a Blueprint/Outline  Developing the... Read More