Blog

September 8th, 2016

by Dan Gibson

We’ve all heard of Fantasy Sports and we all know someone obsessed with their team, consisting of real life professional athletes. I’ve played fantasy football for several years (being called a nerd is nothing new to me) and I’m still hooked, excited, and hopeful to win the league I’m in and the cash prize that comes with the title. The NFL regular season starts tonight and right now, I’m confident my team is the best! Don’t ask me what I think next week though… As I was researching and preparing for my league’s draft this past week, I started to think of other applications for the “fantasy” concept and thought I would explore how it can relate to brands. Yes, also nerdy. As marketers, the wheels... Read More

January 20th, 2016

by Dan Gibson

Desire transcends the idea of growing your business; desire is setting out to change the world or disrupt the current state of an industry. That is just one of the main themes that resonated with those in attendance for our January luncheon event, which featured boldSOCKS Co-Owner and Creative Director, Ryan Roff. Ryan took us through the process of how to tell your brand story using a well-known story arch. He used the boldSOCKS story as an example and took the audience on the boldSOCKS journey from initial concept to the current state, and even provided a sneak peak into the future for the creative and energetic brand. He outlined 5 story elements that will help with identifying the key moments of your... Read More