September 28th, 2015

by Rebecca Dutcher

Public Relations today is far more than news releases. Really, they are the reference point to a story – but it is the story that people connect with and engage with. News coverage or sharing by influencers in the social media space doesn’t start with your press release. It starts with building relationships, and maintaining them overtime. The Internet has changed the jobs of PR professionals (and marketers) over the last 10 years. Brands and companies never had to worry about those who did not like their products/services having a voice – however, the invention of the Web changed all of that. Robyn Luymes talked about how the web, influential bloggers and their voice forced brands to reevaluate the way they did business, their... Read More