Blog

February 14th, 2018

by Meagan Williams, Stevens Advertising, Production Lead/Account Executive

Think about your favorite brand. What draws you to them? Why is that brand top of mind? One of my favorite companies is Campbell’s. Now, while one of the reasons I buy Campbell’s soups is for their delicious flavor, that isn’t why they’re one of my favorite brands. I love Campbell’s, and many other brands, because of the emotional connections I have with them. Campbell’s commercials intentionally tug at the heartstrings. They incorporate every sense in their commercials; delicious looking soup, warm steam coming off of the bowl, calm music, and an “mmm” at the taste of it. Campbell’s is a Lovemark brand; it’s irreplaceable, their packaging is an icon of art, and people are loyal beyond reason. Because of this, when I... Read More

September 8th, 2016

by Dan Gibson

We’ve all heard of Fantasy Sports and we all know someone obsessed with their team, consisting of real life professional athletes. I’ve played fantasy football for several years (being called a nerd is nothing new to me) and I’m still hooked, excited, and hopeful to win the league I’m in and the cash prize that comes with the title. The NFL regular season starts tonight and right now, I’m confident my team is the best! Don’t ask me what I think next week though… As I was researching and preparing for my league’s draft this past week, I started to think of other applications for the “fantasy” concept and thought I would explore how it can relate to brands. Yes, also nerdy. As marketers, the wheels... Read More