This hands-on session pulls back the curtain on what it really takes to show up and grow through short-form video. We’ll dive into how to think like a creator (not just a marketer), use Reels and TikTok trends strategically, and craft scroll-stopping content that builds community, authority, and brand love.

Key Takeaways

1. Master the Algorithm Shift: Understand what drives organic reach and how to work with the algorithm, not against it.

2. Create with Intention: Learn a repeatable process for turning trends into strategy, so every video supports brand storytelling and growth.

3. Show Up Like a Creator: Get practical, on-the-spot tips for filming, editing, and posting content that feels authentic, builds community, and drives real engagement.

About the Speaker

Daniela Schrittenlocher is the founder of Main Feed Marketing, a social-first agency based in Grand Rapids, Michigan, and GR Creator Studio, West Michigan’s first large-scale content creator studio.

As a full-time content creator herself and educator, Daniela teaches brands, entrepreneurs, and creatives how to grow online through authentic social media content.

Her work has recently been featured on WZZM 13 and she’s collaborated with many creators and businesses to build communities online.

Date: Tuesday, November 18th, 2025

Time: 11:30 - 1 pm EDT

Location: Grand Valley State University L. William Seidman Center, 50 Front Avenue Southwest Grand Rapids, MI 49504

Ticket Prices through noon, Tuesday November 11:

• Member - $30
• Future Member- $40
• Prices increase by $5 after 12pm on November 11

*As a member, please use the discounted link found in the members-only email invite, to redeem your registration discount.