Blog

CRM: Demand Through Delivery

December 8th, 2015

by Rebecca Dutcher

Managing the Customer Experience with CRM This guest blog is from one of our AMA West Michigan Sponsors, DPT. Henry Morley, founder and Managing Partner at DPT, has provided insight in CRM solutions and touches on information from recent presentations from Martha Pease, Empathy in Marketing and Jay Hidalgo, Developing You Demand Generation Processes. Henry is a proven project leader and business strategist with more than 20 years experience helping companies grow and become more efficient. Demand Generation and lead management were primary topics at the November AMA luncheon. Jay Hidalgo’s message centered around defining six key ingredients to manage and generate demand to get prospects into your sales funnel. Aligning with that message, generating and managing leads needs to be included with... Read More

PR and Content Marketing for B2B Marketers

September 28th, 2015

by Rebecca Dutcher

B2B marketing is about cultivating thought leadership. You are still marketing to people who make the buying decisions and other influencers within an organization. Still, when 90% of customers will contact you when they are already ready to buy, you have to create content for them to find you in the first place. When you’re found online through search engines or relevant social channels, this can help you make RFP short lists, too. Highlight things in your industry, trends, even other companies (non-competitors) who are doing something new and interesting Share success stories and case studies of those who’ve used your products or services. Identify new applications for existing products/services Talk about the industry, it’s future and how you’re prepared B2B Marketing & Connecting with... Read More

PR: The Original Content Marketing Recap

September 28th, 2015

by Rebecca Dutcher

Public Relations today is far more than news releases. Really, they are the reference point to a story – but it is the story that people connect with and engage with. News coverage or sharing by influencers in the social media space doesn’t start with your press release. It starts with building relationships, and maintaining them overtime. The Internet has changed the jobs of PR professionals (and marketers) over the last 10 years. Brands and companies never had to worry about those who did not like their products/services having a voice – however, the invention of the Web changed all of that. Robyn Luymes talked about how the web, influential bloggers and their voice forced brands to reevaluate the way they did business, their... Read More