2024 Event Details
Tuesday, April 9, 2024; 11:30am - 1pm
GVSU Seidman Center - Downtown GR
50 Front Ave SW, Grand Rapids, MI, 49504
About the Event: Post-Sale Data and the Hidden Intelligence You Can’t Find
In a world in which data is king, and Artificial Intelligence is all the buzz, it’s time to get serious about operational data. While we all want to land the new deal and be found through all the cool marketing tech, let's figure out what our existing data can tell us about our customers. Let’s also figure out how organized and relational data will position our businesses for the adoption of purposeful AI and customer experience like never before.
Key Takeaways
- We made the sale, now what? Determining what data is important to our business and how it can lead to new and cross-sell opportunities.
- What is relational data and why should marketing care?
- How to position your business for the adoption and use of Artificial intelligence outside of the public-facing fun stuff.
Dan McGraw, CEO of DPT Solutions
Dan McGraw is the CEO of DPT Solutions, a business strategy and digital transformation software company located in Grand Rapids, MI. Dan has spent 25 years in the Technology space, specializing in leading organizational transformation initiatives. Prior to joining DPT, Dan served as a Chief Operating Officer at a West Michigan-based firm serving large healthcare and retail customers throughout the Midwest. With experience as both a client and a vendor, Dan has a unique ability to bridge the gap between business strategy and technology.
Tuesday, April 9, 2024 - GVSU Seidman Center- Downtown GR
Tuesday, May 21, 2024 - GVSU Seidman Center- Downtown GR
Our Sponsors
