This presentation will help participants understand the critical role marketers have in moving the diversity, equity and inclusions work forward -- both internally and externally. They will understand that diversity, equity and inclusion are about change management and how they can help facilitate changes that are sustantive and sustainable.

Key Takeaways

In addition to a free copy of Dr. Upton's book, Make It Last: A Roadmap and Practical Strategies for How to Do DEI Work, with the opportunity to get your copy signed, attendees will:

1. Understand their role as marketers in the DEI work.
2. Learn how DEI, Change Management and Marketing are connected.
3. Learn practical strategies for effectively integrating DEI into their work.

Date: Tuesday, April 8th, 2025

Time: 11:30 - 1 pm EDT

Location: L. William Seidman Center (50 Front Avenue Southwest Grand Rapids, MI 49504)