Artificial intelligence isn’t just a buzzword anymore—it’s transforming the way marketers work every day. From streamlining workflows to unlocking smarter insights, AI is helping marketing teams save time, reduce costs, and focus on what matters most: strategy and creativity.

What to Expect:

• Real-world perspectives on how marketers and educators are using AI tools to improve efficiency.
• Insights from experts at Ferris State University and Calvin University on the opportunities and challenges of adopting AI.
• Guidance on how to begin integrating AI into your own marketing processes.

The conversation will be led and facilitated by Kendra Corman, marketing strategist and podcast host, alongside a panel of three tech and marketing experts.

Kendra is a marketing strategist, podcast host and author of Marketing AI in Communications. With over 20 years of experience, including managing the Jeep brand, she helps business leaders, nonprofits and agencies harness AI to streamline content creation, improve productivity, and amplify their voice. She's the chair of the Management and Marketing Department at Rochester Christian University and the found of H2H Consulting. Kendra's passion is teaching others how to integrate AI into their workflow, ethically and effectively. She's also the host of the Imperfect Marketing podcast.

Key Takeaways

1. Learn how to generate better, more brand aligned content
2. Discover AI tools that save marketers time
3. Understand the risks and ethical guidelines

Date: Tuesday, September 16th, 2025

Time: 11:30 - 1 pm EDT

Location: Grand Rapids Community College, 151 Fountain Street Northeast Grand Rapids, MI 49503